May 3, 2024 · Jeremy Razook

Google Hotel Ads: Everything You Need to Know

Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners - check out our rundown on the basics of this exciting new program for hotels.

A view of the pool at a hotel - a top amenity mentioned by hoteliers in the 2024 Hotelier Study

April 29, 2024 · travelboom

A Recap of TravelBoom’s 2024 Hotelier Study

TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts...

April 26, 2024 · travelboom

Influencer Marketing for Hotels

Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challeng...

Computer screen with data charts prepraring for Universal Analytics sunset.

April 25, 2024 · Pete DiMaio

Universal Analytics Sunset: Are you prepared?

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns ch...

April 9, 2024

TravelBoom Welcomes Mackenzie Livernois as Business Development Specialist

Myrtle Beach, S.C., April 1, 2024 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. With ...

April 5, 2024 · Pete DiMaio

How Metasearch Marketing Can Help Your Hotel

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.

March 27, 2024 · Alyssa Fate

What Should a Hotel Blog About?

A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel ...

March 21, 2024 · Alyssa Fate

The Most Profitable Marketing Channels for Hotels

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, ...

Google is one way to take advantage of the top Benefits of CPC Marketing for Hotels.

March 21, 2024 · Alyssa Fate

10 Benefits of CPC Marketing for Hotels

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers, as well as introduce your brand to a new audience. This co...

March 20, 2024 · travelboom

Hotel Marketing Webinar: 4 Ways to Increase Hotel Revenue Right Now

While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. This webinar will reveal four methods that impact your bottom line, quickly. Enjoy this informative and insightful ...

Close up photo of a room service tray with orange juice and hot coffee - one of the reasons some may choose a hotel vs Airbnb.

March 12, 2024 · Olivia Clifton

How does Airbnb compete with hotels?

After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupan...

Experiential marketing includes hotel features like this infinity pool in the maldives.

March 11, 2024 · travelboom

Experiential Marketing for Hotels

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to gene...