Hotel PPC &
The best media plans laser-target your best customers in ways that feel relevant to them. We excel in moving consumers through the entire marketing funnel, from awareness to conversion, because we deliver the right message at the right place at the right time on their path to booking.
Our award-winning team of certified hotel PPC specialists manage and optimize strategically targeted campaigns across popular search engines, display networks, social networks and meta sites such as TripAdvisor’s Trip Connect and Google Hotel Ads.
TravelBoom’s hotel SEM campaigns are well thought out, well organized, and well documented. We combine carefully selected target keywords, well crafted ad copy and optimized landing pages in order to maximize your conversion rates and your profits.
With well over 60% of all searches now performed by a mobile device, it is imperative that your hotel takes a mobile-first approach to its advertising strategy. At TravelBoom, we make sure that the ad copy is inline with the consumer’s intent and that the website offers a great mobile-friendly conversion experience. Learn more about the mobile PPC campaigns for hotels here.
Meta Search Management
We encourage hotel partners to participate in all channels that increase direct bookings and reduce reliance on Online Travel Agencies (OTAs). By adopting a rate strategy and offering incentives that encourage direct bookings, channels such as Google Hotel Ads, Microsoft Hotel Ads and TripAdvisor’s Trip Connect can place you in a favorable light against the Expedia, Hotels.com, Booking.com and the other OTAs. Get your bookings back and gain market share away from these unnecessary middlemen.
Bidding on broad terms is only one part of a successful search engine marketing campaign. TravelBoom evaluates the competition that’s bidding on your brand keywords. We then determine whether or not you should bid on these same terms and muscle out the OTAs and vultures preying on the strength of your brand.
Landing Page Optimization
It’s all about making the purchase journey as easy and frictionless as possible for your guest. TravelBoom combines compelling copy with great graphic design to ensure that the landing page reinforces the messaging from the ad that solicited the click, and that the call to action and conversion path are clear and easy to understand. Learn more about landing page optimization here.
As with all of TravelBoom’s digital marketing services for hotels, our partners are able to accurately track performance. We provide frequent updates on ad performance such as cost-per-click (CPC), click-through rate (CTR), conversion rate (CR) and return on ad spend (ROAS) and more.
We wish to be good stewards of your advertising budget and to that end, we constantly test various campaign elements to maximize relevant clicks and drive maximum revenue. We are always paying attention to market conditions, consumer demand, seasonality, special offers, and consumer behavior. A constant blend of monitoring ad performance and optimizing based on those findings ensures that your property is getting the most out of its ad campaigns. Learn more about PPC Ad Testing here.
Retargeting & Remarketing
The best and most effective method for display advertising is to stay top of mind with consumers who have indicated an interest in your property and who are still heavily in the buying cycle for their next trip. By identifying these consumers through personalized cookies, TravelBoom helps the hotel refine the message and entice the guest to choose your property rather than the competition. Retargeting through channels such as Remarketing List for Search Ads (RLSA) from Google also allows your property to cast a wider net and bid on keywords that may not previously have been viable. Learn more about retargeting and remarketing for hotels here.
The importance of upper-funnel, demand generation campaigns can not be overlooked. We recommend that our clients not only capitalize on prospective guests that are actively looking for their property but also create the demand that gets those searchers into the funnel. To do this, we need to attract guests on a variety of non-hotel-specific platforms. The goal of a demand generation campaign is to create interest in your hotel and/or destination. Though we will be trying to reach as many people as possible with these ads, we are still refining our targeting to reach the right people at the right time. We already know a lot about your typical hotel guest, from the most common age groups making reservations, to the geographic areas where they travel from. We will use this knowledge to entice these groups to start thinking about taking a trip while putting your hotel top of mind at the top of the funnel. Learn more about demand generation analysis for hotels.