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woman holding phone and opening TikTok app in hotel lobby

September 12, 2023 · Olivia Clifton

How Should Hotels be Using Social Media?

With nearly 5 billion social media users worldwide, it’s clear why digital marketers wrestle to stand out in the crowd. This inexpensive marketing resource provides a platform for brands to build a following and engage with both past and pot...
Young woman sitting on boat in remote destination: attracting younger hotel guests
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September 6, 2023 · Alyssa Fate

Attracting Younger Hotel Guests

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...
guests checking in at front desk of hotel obtaining rewards

September 1, 2023 · Pete DiMaio

Loyalty Programs for Hotels

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
A line of five yellow stars.

August 21, 2023 · Leanne deMaille

These are the Review Channels Hotels Must Prioritize

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...
Woman floating on an inner tube in a pool.

August 10, 2023 · Pam Doute

5 Ways Hotels Can Ease Traveler Budget Concerns

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...
Woman packing suitcase for summer trip, including face masks and travel-sized antibacterial hand gels

August 9, 2023 · Alyssa Fate

Does COVID Still Have An Impact On Leisure Travel?

In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe.  A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
Hotel Yoga

July 31, 2023 · Alyssa Fate

Wellness Travel

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
Photo of printed version of TravelBoom's 2023 Leisure Study, showing a pool that overlooks a tropical area. The words "PRESS RELEASE" are in white on a TravelBoom blue background.

July 26, 2023

TravelBoom Releases 2023 Leisure Travel Trends Study

Study reveals customers are making up for lost time Myrtle Beach, S.C., July 24, 2023 —TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Stu...