May 20, 2022 · Jeremy Razook
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April 28, 2022
Rising Prices Have Some Travelers Taking Less Trips and Reconsidering Their Vacation Plans
New leisure travel research from TravelBoom indicates that 30% of travelers could change their plans due to rising costs Myrtle Beach, S.C., April 26, 2022 — TravelBoom Marketing, the leading data-driven digita...
April 27, 2022 · Jeremy Razook
The Evolution of Google Hotel Search Results
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned wit...
April 20, 2022 · Pete DiMaio
Leisure Travel Study: How Gas and Rising Costs Will Impact Leisure Travel
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt ...
April 19, 2022 · Alyssa Fate
Social Media Post Ideas For Hotels
Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn't show any sign of slowing down. Hotel marketers can utilize these ideas to create a content cal...
April 11, 2022 · Pete DiMaio
Why Meta Matters For Direct Hotel Bookings
Why does meta matter for independent hoteliers? Simple - if you're not owning your space in meta, you're giving guaranteed bookings right to the OTAs, costing you money, guest relationships, and future revenue opportunities.
April 8, 2022 · Jeremy Razook
Local SEO for Hotels: 12 Tips for Better Local Rankings
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly impor...
March 30, 2022 · Jeremy Razook
Google My Business for Hotels – 12 Ways to Optimize Your Listing
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
January 4, 2022 · Jeremy Razook