February 14, 2024 · travelboom
Category: E-mail
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December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
November 28, 2022 · travelboom
Email Marketing for Hotels
When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. But, for hospitality e...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
September 3, 2021 · Pete DiMaio
Your Emails Are Failing Your Hotel’s Guests. Here’s What Needs To Happen.
There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point. Your emails are not relevant to their needs or travel habits.
August 6, 2021 · Jeremy Razook
Marketing Strategies for Hotels with High Occupancy
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
June 2, 2021 · Pete DiMaio
Hotel Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Hotel email marketing is quite likely the number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already conve...May 25, 2021 · Pete DiMaio
Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your em...
April 21, 2020 · Phil Foriska
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...
April 10, 2020 · Pete DiMaio
Surefire Strategies To Recover Your Hotel’s Lost Reservations
If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not b...
April 2, 2020 · Alyssa Fate