September 6, 2023 · Alyssa Fate
Category: Brand Reputation
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January 23, 2023 · travelboom
Reputation Management for Hotels
The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social med...
December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professional...
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 11 – What We Learned at HITEC 2016
In this week's Hotel Marketing Podcast, we talk about the hottest new digital trends for the hotel industry and mention a few of our favorite vendors.May 19, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 152 – Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)
During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge fro...
April 2, 2020 · Alyssa Fate
Crisis Recovery Checklist for Hotels
Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared...
March 25, 2020 · Jeremy Razook
Coronavirus: Examples of Hotel Messaging Done Right
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The foll...
March 24, 2020 · Britni Mullins
Local Listings Best Practices During A Global Crisis
With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. Keeping your property information up-to-date is the best way to keep you...
March 20, 2020 · Pete DiMaio
It’s Not Just Coronavirus, It’s Change
How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at TravelBoom. We are washing our hands, we’re working from home, and we’re practicing social distancing. We’re ...
July 12, 2019 · Pete DiMaio
Jeff Bezos’ Secret To Hotel Marketing Success
Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things that don’t change in your business.” The example he specifically used was, “So people today want fast shipping. And they’re going to w...
March 19, 2018 · Stuart Butler