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Indecisive Purpose - Hotel Email Marketing

February 26, 2021 · Melissa Kavanagh

The 3 Most Important Google Analytics Goals for Hotel Websites

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website...
Woman looking at hotel analytics

March 27, 2020 · Melissa Kavanagh

What COVID-19 Means for Your Hotel Analytics Data

There is nothing simple about the situation we are contending with right now. The more you can do to make sure your data is well annotated and utilized in the best way possible now, the more likely you will be able to share your insights with your...