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Indecisive Purpose - Hotel Email Marketing

February 26, 2021 · Melissa Kavanagh

The 3 Most Important Google Analytics Goals for Hotel Websites

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website...
Woman looking at hotel analytics

March 27, 2020 · Melissa Kavanagh

What COVID-19 Means for Your Hotel Analytics Data

While we are in the heat of the COVID-19 crisis, it is important to take measures now to make the most of your analytics data. The tactics discussed here would apply to many other situations, although they might be less severe in nature, such as a...