April 25, 2024 · Pete DiMaio
Category: Analytics
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February 24, 2023 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 23, 2021 · Pete DiMaio
Everything A Hotelier Needs To Know About Microsoft Clarity
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2...
June 15, 2021 · Phil Foriska
How To Analyze The Performance Of Display Demand Generation
Display Demand Generation The importance of upper-funnel, demand generation campaigns can not be overlooked. This is the Hunter Hotelier strategy. We recommend that our clients not only capitalize on prospective guests that are actively look...
June 7, 2021 · Melissa Kavanagh
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.May 18, 2021 · Pete DiMaio
Hotel Marketing Podcast: Episode 188 – 12 Things You Shouldn’t Let Google Automate
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts a...May 11, 2021 · Pete DiMaio
Hotel Marketing Podcast: Episode 187 – Are You Missing The Boat With These 7 Data Points?
Below are our top picks for getting the most actionable insights from your analytics data on a daily or weekly basis. For the full details, view the blog post here: https://www.travelboommarketing.com/blog/analyt...
May 7, 2021 · Melissa Kavanagh
The 7 Analytics Data Points Hotels Need to Look at Right Now
As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hote...
February 26, 2021 · Melissa Kavanagh
The 3 Most Important Google Analytics Goals for Hotel Websites
After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website...
April 23, 2020 · Melissa Kavanagh
Has the Leisure Hotel Market Turned the COVID-19 Recovery Corner?
We have been very closely monitoring our client data in conjunction with data and trends released from other industry experts to see how our clients compare, and gain any insight for recovery and marketing strategies. In this analysis, we are usin...April 19, 2020 · Stuart Butler