Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, we’ll discuss the leading way to snag your share of them.
Digital marketing can be a highly effective tool for hoteliers looking to rev up their bookings and revenues. It works because modern consumers are spending more and more time online searching for, researching and booking their travel accommodations — and digital marketing offers opportunities to meet them where they’re already looking. For your hotel’s digital…
Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.
Hotels tired of losing direct bookings to OTAs should leverage Google’s Property Promotion Ads to improve brand visibility in search results. These PPC ads aren’t new for hotels, but 2025 will bring updated features marketers should watch for. Plus, as people continue to limit discretionary spending, it is increasingly important for hotels to attract guests…
Google Analytics is an essential tool for hotels looking to optimize marketing strategies, boost bookings, and enhance guest satisfaction. By analyzing data on guest preferences, browsing behaviors, and interests, hoteliers can make data-driven decisions to refine their campaigns and improve overall performance.
Leisure travel has long been one of life’s most fulfilling pursuits, offering an opportunity to connect with new cultures, recharge, and create unforgettable memories. But as we step into 2025, hoteliers face a rapidly shifting landscape. Economic pressures and changing consumer behaviors are reshaping how, when, and why travelers choose to embark on their journeys.
User-generated content (UGC) is transforming how hotels market themselves, offering a way to stand out by tapping into the authentic stories of real travelers. Guests trust recommendations from others who have experienced a destination firsthand, making UGC a powerful tool for building trust, increasing engagement, and fostering brand loyalty.
Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives.
Hotels should audit their site’s SEO regularly to optimize its performance and help them stand out in the competitive hospitality industry. A well-optimized hotel website not only attracts organic traffic but also enhances the user experience, leading to more direct bookings and greater customer satisfaction. This isn’t a one-and-done process — a hotel’s SEO must be monitored and revisited to maintain its performance.
For modern-day hoteliers to find success, it’s high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker. By using powerful, data-driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings — and boost their profits.
Hoteliers shouldn’t underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. In today’s digital-driven society, the influence of social media continues to grow exponentially among travelers of all ages. Hotels can use social platforms for inexpensive yet effective marketing by running optimized ad campaigns,…
Follow these tips for optimizing your hotel’s Google Business Profile to open the door to a bevy of SEM opportunities to increase the property’s visibility. This free search product, formerly Google My Business, is integral for hotels looking to attract local business and connect with customers performing location-based searches.
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