April 11, 2022 · Pete DiMaio
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April 8, 2022 · Jeremy Razook
Local SEO for Hotels: 12 Tips for Better Local Rankings
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly impor...
March 30, 2022 · Jeremy Razook
Google My Business for Hotels – 12 Ways to Optimize Your Listing
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
January 4, 2022 · Jeremy Razook
How to Win Facebook Marketing for Hotels Post iOS 14.5
You may have read plenty about how Apple’s iOS 14.5 update would affect Facebook advertisers across all sectors, including travel and hotels. Specifically, how the update would impact user tracking for website remarketing audiences. But unless y...
December 1, 2021 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Updated for 2021 Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
October 25, 2021 · Pete DiMaio
The Definitive Guide to Black Friday for Hoteliers
TravelBoom has created a definitive guide to walk you through everything you need to know for your Hotel Black Friday and Cyber Monday sales strategies. There's a lot to cover, so let's dive in.
September 17, 2021 · Jeremy Razook
Keyword Research for Hotels: 5 Tips for Success + Bonus Tip
Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.
September 9, 2021