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woman sitting at desk analyzing data from ga4

June 28, 2023 · Connor Zahrobsky

GA4 for Hotels: Everything Hoteliers Need to Know

Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s im...
Online image information including alt text.

May 8, 2023 · Pam Doute

Alt Text SEO Best Practices for Hotels

Writing great image alt text doesn't have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.
Hotel money and room key

April 12, 2023 · Leanne deMaille

REIT Alert: Website Valuation for Hotel Investors

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Should it be?  In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, c...
business associates having drinks and looking at a digital tablet in the lobby

March 28, 2023 · Alyssa Fate

Must-Have Hotel Website Features 

The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...