November 16, 2022
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September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
August 22, 2022
TravelBoom Releases 2022 Leisure Travel Trends Study
Study Reveals Customers Rapidly Changing Travel Habits Myrtle Beach, S.C., August 22, 2022 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual leisure travel tren...
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
July 6, 2022 · Jeremy Razook
The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
July 1, 2022 · Alyssa Fate
The Importance of Social Media Marketing for Hotels
In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be authentic, share yo...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...
June 9, 2022 · Pete DiMaio
Disaster Planning Communications Guide For Hotels
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
May 20, 2022 · Jeremy Razook
Reach the Right Travelers: Facebook Targeting for Hotels
Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
April 28, 2022
Rising Prices Have Some Travelers Taking Less Trips and Reconsidering Their Vacation Plans
New leisure travel research from TravelBoom indicates that 30% of travelers could change their plans due to rising costs Myrtle Beach, S.C., April 26, 2022 — TravelBoom Marketing, the leading data-driven digita...
April 27, 2022 · Jeremy Razook
The Evolution of Google Hotel Search Results
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned wit...
April 20, 2022 · Pete DiMaio