March 30, 2022 · Jeremy Razook
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March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
January 4, 2022 · Jeremy Razook
How to Win Facebook Marketing for Hotels Post iOS 14.5
You may have read plenty about how Apple’s iOS 14.5 update would affect Facebook advertisers across all sectors, including travel and hotels. Specifically, how the update would impact user tracking for website remarketing audiences. But unless y...
December 1, 2021 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Updated for 2021 Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
October 25, 2021 · Pete DiMaio
The Definitive Guide to Black Friday for Hoteliers
TravelBoom has created a definitive guide to walk you through everything you need to know for your Hotel Black Friday and Cyber Monday sales strategies. There's a lot to cover, so let's dive in.
September 17, 2021 · Jeremy Razook
Keyword Research for Hotels: 5 Tips for Success + Bonus Tip
Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.
September 9, 2021
TravelBoom and The Brandon Agency Release New Consumer Sentiment Study On Travel Amidst COVID-19 Second Wave
A nationwide research study provides insights into the impact of the delta variant on leisure travel consumers. CHARLESTON, S.C., Sept. 9, 2021 — A September 2021 joint study by TravelBoom and its sister ...
September 3, 2021 · Pete DiMaio
Your Emails Are Failing Your Hotel’s Guests. Here’s What Needs To Happen.
There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point. Your emails are not relevant to their needs or travel habits.
August 14, 2021 · Alyssa Fate