September 6, 2023 · Alyssa Fate
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September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
August 21, 2023 · Leanne deMaille
These are the Review Channels Hotels Must Prioritize
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...
August 10, 2023 · Pam Doute
5 Ways Hotels Can Ease Traveler Budget Concerns
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...
August 9, 2023 · Alyssa Fate
Does COVID Still Have An Impact On Leisure Travel?
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
August 3, 2023 · Jeremy Razook
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But...
July 31, 2023 · Alyssa Fate
Wellness Travel
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
July 26, 2023
TravelBoom Releases 2023 Leisure Travel Trends Study
Study reveals customers are making up for lost time Myrtle Beach, S.C., July 24, 2023 —TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Stu...
July 7, 2023
DoubleTree Resort and Springmaid Pier Taps TravelBoom for Social Media Management
Myrtle Beach, S.C., June 12, 2023 — DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., has partnered with TravelBoom, a leading digital marketing agency specializing in social media management. With t...
June 30, 2023 · Jeremy Razook
Google My Business for Hotels – 13 Ways to Optimize Your Listing
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
June 28, 2023 · Connor Zahrobsky
GA4 for Hotels: Everything Hoteliers Need to Know
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s im...
June 7, 2023 · Alyssa Fate