May 31, 2023 · Jeremy Razook
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April 12, 2023 · Leanne deMaille
REIT Alert: Website Valuation for Hotel Investors
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, c...
January 31, 2023 · Pete DiMaio
Everything You Need to Know About Tripadvisor Sponsored Placements
TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here's...
November 30, 2022 · travelboom
Top 5 Email Marketing Trends for 2023
With 2023 quickly approaching, the top email marketing trends for 2023 are on the horizon. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat b...
November 21, 2022 · Pete DiMaio
Recession Proof Your Hotel Marketing
A potential recession is looming and hoteliers need to prepare. These tips will help you recession proof your hotel marketing and survive with smaller budgets and higher costs
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Pete DiMaio
Disaster Planning Communications Guide For Hotels
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
April 20, 2022 · Pete DiMaio
Leisure Travel Study: How Gas and Rising Costs Will Impact Leisure Travel
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt ...
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
September 3, 2021 · Pete DiMaio
Your Emails Are Failing Your Hotel’s Guests. Here’s What Needs To Happen.
There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point. Your emails are not relevant to their needs or travel habits.
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professional...
July 8, 2021 · travelboom