November 7, 2023 · Pete DiMaio
Category: Latest News
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September 12, 2023 · Olivia Clifton
How Should Hotels be Using Social Media?
With nearly 5 billion social media users worldwide, it’s clear why digital marketers wrestle to stand out in the crowd. This inexpensive marketing resource provides a platform for brands to build a following and engage with both past and pot...
September 6, 2023 · Alyssa Fate
Attracting Younger Hotel Guests
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...
September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
August 21, 2023 · Leanne deMaille
These are the Review Channels Hotels Must Prioritize
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...
August 10, 2023 · Pam Doute
5 Ways Hotels Can Ease Traveler Budget Concerns
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...
August 9, 2023 · Alyssa Fate
Does COVID Still Have An Impact On Leisure Travel?
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
August 3, 2023 · Jeremy Razook
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But...
July 31, 2023 · Alyssa Fate
Wellness Travel
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
May 31, 2023 · Jeremy Razook
Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conver...
April 12, 2023 · Leanne deMaille
REIT Alert: Website Valuation for Hotel Investors
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, c...
January 31, 2023 · Pete DiMaio