November 30, 2022 · travelboom
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November 21, 2022 · Pete DiMaio
Recession Proof Your Hotel Marketing
A potential recession is looming and hoteliers need to prepare. These tips will help you recession proof your hotel marketing and survive with smaller budgets and higher costs
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Pete DiMaio
Disaster Planning Communications Guide For Hotels
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
April 20, 2022 · Pete DiMaio
Leisure Travel Study: How Gas and Rising Costs Will Impact Leisure Travel
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt ...
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
September 3, 2021 · Pete DiMaio
Your Emails Are Failing Your Hotel’s Guests. Here’s What Needs To Happen.
There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point. Your emails are not relevant to their needs or travel habits.
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professional...
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 11 – What We Learned at HITEC 2016
In this week's Hotel Marketing Podcast, we talk about the hottest new digital trends for the hotel industry and mention a few of our favorite vendors.
December 31, 2020 · Melissa Kavanagh
Fuel COVID-19 Consumer Sentiment Study Volume 11: Will a Vaccine Bring Back Leisure Travel?
This is the 11th edition of Fuel’s COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment ...
September 30, 2020 · Melissa Kavanagh
Fuel COVID-19 Consumer Sentiment Study Volume 10: Have We Reached The New Normal?
This is the 10th edition of Fuel’s COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment ...
September 18, 2020 · Pete DiMaio