Computer screen with data charts prepraring for Universal Analytics sunset.

April 25, 2024 · Pete DiMaio

Universal Analytics Sunset: Are you prepared?

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns ch...

April 9, 2024

TravelBoom Welcomes Mackenzie Livernois as Business Development Specialist

Myrtle Beach, S.C., April 1, 2024 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. With ...

March 20, 2024 · travelboom

Hotel Marketing Webinar: 4 Ways to Increase Hotel Revenue Right Now

While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. This webinar will reveal four methods that impact your bottom line, quickly. Enjoy this informative and insightful ...

February 28, 2024 · Pete DiMaio

Hotel Marketing Webinar: The Danger of Hidden Fees with HSMAI

TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent surv...

February 21, 2024 · Alyssa Fate

Top Hotel Marketing Myths Debunked

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myt...

February 16, 2024 · travelboom

What To Look For in a Digital Marketing Company

Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. Many digital marketing companies can assist with fundamentals, but not all firms excel...

man and woman discussing email marketing trends for hotels in front of laptop

February 14, 2024 · travelboom

Email Marketing Trends for 2024

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture gues...

February 5, 2024

TravelBoom Welcomes Christy Collins as New Account Manager

Myrtle Beach, S.C., January 25, 2024 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce the recent hiring of Christy Collins, a seasoned professional with a ...

December 21, 2023 · Pete DiMaio

The Hidden Danger of Hidden Hotel Fees

Everyone in the hotel industry knows that hidden fees can cause frustration for potential guests. So much so that Hyatt was sued in a high-profile suit in August of 2023 and the US Congress is pushing through legislation to limit the types of fees...

December 8, 2023 · Pete DiMaio

SUPERCHARGE 2024: A Hotel Marketing Webinar Revealing Major Shifts In The Coming Year

TravelBoom hosted a fun and insightful webinar on December 7, 2023. Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. If you missed t...

November 7, 2023 · Pete DiMaio

How To Create the Perfect Hotel Marketing Budget

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. Hoteliers understand the importance of budget season, but often dread dealing with the details. Some may not even know where to begin. Fear not –...