Hotel Analytics &
We’ll do the number crunching and help you focus on the KPIs that really matter. Our personalized reports and expert analysis give you peace of mind and actionable data. With TravelBoom, you have direct access to some of the brightest hotel analytics minds in the travel industry who can deliver useful insights in plain English — without the confusion of jargon and buzzwords.
Bringing analytics to life.
Wouldn’t it be nice to view all of your analytics and data in one simple to understand dashboard? Our team makes it easy to track, analyze and then optimize to ensure you’re making the most of your data. We’re here to manage and analyze your data to turn it into new insights that empower you to make the most informed decision possible regarding your marketing and your hotel operations.
Google Analytics & Adobe Analytics Analysis
There are many analytics software solutions for hotels. At TravelBoom, we recognize the strengths of all of the leading software platforms, including Google Analytics and Adobe Analytics. Our highly trained team knows how to get the most of your analytics, regardless of which platform you choose to implement.
Full-Service, Comprehensive Reporting
For all TravelBoom partner hotels, we provide our one-stop-shopping reporting, where they can see the results of all of their marketing efforts in one place. From website performance, to SEO, paid search, and other paid media, we put the results in one easy-to-read report.
Hotel Industry Trend Reports
TravelBoom not only analyzes your property, we also look at data from around the globe to compile trend reports that allow your hotel to understand how it stacks up against the competition. When you see a clear pattern in your own analytics, it’s important to consider its implications in the context of the industry as a whole. Were you an anomaly or are you experience a shift in consumer behavior? TravelBoom can provide that added level of clarity that you can’t get on your own.
Booking Engine Data Integration
TravelBoom has a simple philosophy when it comes to tracking and analytics. We believe that a hotel should be able to tell how every single marketing campaign, online and offline, performs. A property should be able to measure the ROI for every single penny that it spends on marketing. You can’t do that if your booking engine is not passing adequate data to your analytics system. Whether you need assistance getting the basics of the booking engine integrated, or looking for more advanced data, TravelBoom will work with your booking engine company to get your data into your analytics system.
- Digital measurement strategy development
- Competitive marketing intelligence
- Custom automated dashboards
- Dynamic tag management
- Conversion attribution
- Extensive custom reports with 360 analysis
- Conversion rate optimization
- A/B and multivariate testing
- Website experience audits
- Website data accuracy audits
- User testing research