April 11, 2022 · Pete DiMaio
Category: PPC
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March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
August 6, 2021 · Jeremy Razook
Marketing Strategies for Hotels with High Occupancy
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 6, 2021 · Phil Foriska
Everything You Need To Know About PPC Ad Testing
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
July 2, 2021 · Nicolette Cromer
Promote Your Hotel Before It Opens – 10 Strategies For Success
Learn 10 effective ways to effectively promote your hotel or resort property prior to opening. Generate awareness, drive demand and secure bookings!
June 18, 2021 · Jeremy Razook
Fast & Easy Mobile PPC Tips For Hotels
More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.
June 15, 2021 · Phil Foriska
How To Analyze The Performance Of Display Demand Generation
Display Demand Generation The importance of upper-funnel, demand generation campaigns can not be overlooked. This is the Hunter Hotelier strategy. We recommend that our clients not only capitalize on prospective guests that are actively look...
June 15, 2020 · Phil Foriska
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline o...
April 21, 2020 · Phil Foriska
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...
April 10, 2020 · Pete DiMaio