Two people pulling a rope in a game of tug-of-war.

September 1, 2022 · Jeremy Razook

The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)

The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...

July 6, 2022 · Jeremy Razook

The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats

Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.

April 11, 2022 · Pete DiMaio

Why Meta Matters For Direct Hotel Bookings

Why does meta matter for independent hoteliers? Simple - if you're not owning your space in meta, you're giving guaranteed bookings right to the OTAs, costing you money, guest relationships, and future revenue opportunities.

March 17, 2022 · Jeremy Razook

Hotel Remarketing & Retargeting: How It Works & Strategies for Success

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

February 7, 2022 · Jeremy Razook

How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...

August 6, 2021 · Jeremy Razook

Marketing Strategies for Hotels with High Occupancy

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...

Landing page optimization made easy with these simple steps.

July 30, 2021 · Cassey Reynoso

Landing Page Optimization Made Easy: 4 Steps To Success

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

July 6, 2021 · Phil Foriska

Everything You Need To Know About PPC Ad Testing

Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

July 2, 2021 · Nicolette Cromer

Promote Your Hotel Before It Opens – 10 Strategies For Success

Learn 10 effective ways to effectively promote your hotel or resort property prior to opening. Generate awareness, drive demand and secure bookings!

June 18, 2021 · Jeremy Razook

Fast & Easy Mobile PPC Tips For Hotels

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.

This blog article discusses how to analyze the performance of your display demand generation campaigns.

June 15, 2021 · Phil Foriska

How To Analyze The Performance Of Display Demand Generation

Display Demand Generation The importance of upper-funnel, demand generation campaigns can not be overlooked. This is the Hunter Hotelier strategy. We recommend that our clients not only capitalize on prospective guests that are actively look...