December 16, 2022 · Alyssa Fate
Category: PPC
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December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 6, 2022 · Jeremy Razook
The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
April 11, 2022 · Pete DiMaio
Why Meta Matters For Direct Hotel Bookings
Why does meta matter for independent hoteliers? Simple - if you're not owning your space in meta, you're giving guaranteed bookings right to the OTAs, costing you money, guest relationships, and future revenue opportunities.
March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
August 6, 2021 · Jeremy Razook
Marketing Strategies for Hotels with High Occupancy
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 6, 2021 · Phil Foriska
Everything You Need To Know About PPC Ad Testing
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
June 18, 2021 · Jeremy Razook
Fast & Easy Mobile PPC Tips For Hotels
More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.
June 15, 2021 · Phil Foriska