April 5, 2024 · Pete DiMaio
Category: PPC
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March 21, 2024 · Alyssa Fate
The Most Profitable Marketing Channels for Hotels
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, ...
February 21, 2024 · Alyssa Fate
Top Hotel Marketing Myths Debunked
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myt...
April 6, 2023 · Jeremy Razook
PPC Ad Testing: Everything You Need to Know
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
March 13, 2023 · Pete DiMaio
Video Presentation: How Independent Hotels Can Drive Direct Bookings With Metasearch
Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it's time to switch to Metasearch and increase your direct bookings. In this informative...
December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 6, 2022 · Jeremy Razook
The Best Facebook Ads For Hotels: Real Examples & Popular Ad Formats
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
March 17, 2022 · Jeremy Razook
Hotel Remarketing & Retargeting: How It Works & Strategies for Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
February 7, 2022 · Jeremy Razook
How Google’s Topics API Could Affect Your Hotel’s Paid Search Campaigns
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows...
August 6, 2021 · Jeremy Razook