September 1, 2022 · Jeremy Razook
Category: User Experience
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July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
Updated for 2022: In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hot...
December 1, 2021 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Updated for 2021 Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
August 14, 2021 · Alyssa Fate
Top 10 WordPress Plugins For Your Hotel Website
With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’v...
July 23, 2021 · Pete DiMaio
Everything A Hotelier Needs To Know About Microsoft Clarity
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2...
July 16, 2021 · Alyssa Fate
The Who, What, When, Why & How of Hotel Website Redesign
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and ho...
July 6, 2021 · Phil Foriska
Everything You Need To Know About PPC Ad Testing
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
June 7, 2021 · Melissa Kavanagh
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
September 18, 2020 · Pete DiMaio
The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market
COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel re...
November 2, 2018 · Stuart Butler