April 6, 2023 · Jeremy Razook
Category: User Experience
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March 28, 2023 · Alyssa Fate
Must-Have Hotel Website Features
The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...
February 24, 2023 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
August 14, 2021 · Alyssa Fate
Top 10 WordPress Plugins For Your Hotel Website
With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’v...
July 23, 2021 · Pete DiMaio
Everything A Hotelier Needs To Know About Microsoft Clarity
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2...
July 16, 2021 · Alyssa Fate
The Who, What, When, Why & How of Hotel Website Redesign
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and ho...
June 7, 2021 · Melissa Kavanagh
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
September 18, 2020 · Pete DiMaio