December 1, 2021 · Alyssa Fate
Category: User Experience
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November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
August 14, 2021 · Alyssa Fate
Top 10 WordPress Plugins For Your Hotel Website
With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’v...
July 23, 2021 · Pete DiMaio
Everything A Hotelier Needs To Know About Microsoft Clarity
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2...
July 16, 2021 · Alyssa Fate
The Who, What, When, Why & How of Hotel Website Redesign
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and ho...
July 6, 2021 · Phil Foriska
Everything You Need To Know About PPC Ad Testing
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
June 7, 2021 · Melissa Kavanagh
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
September 18, 2020 · Pete DiMaio
The Hunter Hotelier: Driving Their Own Demand & Succeeding In Today’s Market
COVID-19 and the resulting downturn in travel is causing a fundamental shift in how hoteliers will fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel re...
November 2, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 98 – Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report
Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a ...
October 22, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 97 – 8 Great Ways to Gain More Bookings Through Destination Information
Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the F...
June 6, 2018 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
March 19, 2018 · Stuart Butler