June 30, 2023 · Jeremy Razook
Category: SEO
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May 31, 2023 · Jeremy Razook
Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conver...
May 8, 2023 · Pam Doute
Alt Text SEO Best Practices for Hotels
Writing great image alt text doesn't have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.
March 29, 2023 · Jeremy Razook
It’s Not Too Late to Tap into these Trends & SEO Tips for Hotels for 2023
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be...
February 27, 2023 · Jeremy Razook
Keyword Research for Hotels
Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.
December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
December 15, 2022 · Jeremy Razook
How can Hotels Promote Sales During the Off-Season?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid sea...
April 27, 2022 · Jeremy Razook
The Evolution of Google Hotel Search Results
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned wit...
April 8, 2022 · Jeremy Razook
Local SEO for Hotels: 12 Tips for Better Local Rankings
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly impor...
August 6, 2021 · Jeremy Razook
Marketing Strategies for Hotels with High Occupancy
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 16, 2021 · Alyssa Fate