March 20, 2024 · travelboom
Category: Travel Trends
March 12, 2024 · Olivia Clifton
How does Airbnb compete with hotels?
After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupan...March 11, 2024 · travelboom
Experiential Marketing for Hotels
Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to gene...February 28, 2024 · Pete DiMaio
Hotel Marketing Webinar: The Danger of Hidden Fees with HSMAI
TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent surv...February 5, 2024 · travelboom
Top 10 Hotel Room Technology Trends
Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement wi...January 31, 2024 · travelboom
The Top Hotel Website Design Trends to Follow in 2024
Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression f...December 21, 2023 · Pete DiMaio
The Hidden Danger of Hidden Hotel Fees
Everyone in the hotel industry knows that hidden fees can cause frustration for potential guests. So much so that Hyatt was sued in a high-profile suit in August of 2023 and the US Congress is pushing through legislation to limit the types of fees...September 6, 2023 · Alyssa Fate
Attracting Younger Hotel Guests
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...August 21, 2023 · Leanne deMaille
These are the Review Channels Hotels Must Prioritize
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...August 10, 2023 · Pam Doute
5 Ways Hotels Can Ease Traveler Budget Concerns
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...August 9, 2023 · Alyssa Fate