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Experiential marketing includes hotel features like this infinity pool in the maldives.

March 11, 2024 · travelboom

Experiential Marketing for Hotels

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to gene...

February 28, 2024 · Pete DiMaio

Hotel Marketing Webinar: The Danger of Hidden Fees with HSMAI

TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent surv...
Image of a tech-savvy television, one of the top 10 hotel room technology trends for 2024.

February 5, 2024 · travelboom

Top 10 Hotel Room Technology Trends

Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement wi...

January 31, 2024 · travelboom

The Top Hotel Website Design Trends to Follow in 2024

Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression f...
Young woman sitting on boat in remote destination: attracting younger hotel guests

September 6, 2023 · Alyssa Fate

Attracting Younger Hotel Guests

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...
guests checking in at front desk of hotel obtaining rewards

September 1, 2023 · Pete DiMaio

Loyalty Programs for Hotels

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
A line of five yellow stars.

August 21, 2023 · Leanne deMaille

These are the Review Channels Hotels Must Prioritize

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...
Woman floating on an inner tube in a pool.

August 10, 2023 · Pam Doute

5 Ways Hotels Can Ease Traveler Budget Concerns

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...
Woman packing suitcase for summer trip, including face masks and travel-sized antibacterial hand gels

August 9, 2023 · Alyssa Fate

Does COVID Still Have An Impact On Leisure Travel?

In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe.  A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...