September 6, 2023 · Alyssa Fate
Category: Travel Trends
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September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
August 21, 2023 · Leanne deMaille
These are the Review Channels Hotels Must Prioritize
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...
August 10, 2023 · Pam Doute
5 Ways Hotels Can Ease Traveler Budget Concerns
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to to...
August 9, 2023 · Alyssa Fate
Does COVID Still Have An Impact On Leisure Travel?
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that ...
August 3, 2023 · Jeremy Razook
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But...
July 31, 2023 · Alyssa Fate
Wellness Travel
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be e...
November 21, 2022 · Pete DiMaio
Recession Proof Your Hotel Marketing
A potential recession is looming and hoteliers need to prepare. These tips will help you recession proof your hotel marketing and survive with smaller budgets and higher costs
April 20, 2022 · Pete DiMaio
Leisure Travel Study: How Gas and Rising Costs Will Impact Leisure Travel
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt ...
August 6, 2021 · Jeremy Razook
Marketing Strategies for Hotels with High Occupancy
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work. No, that’s not a typo. While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse...
July 8, 2021 · travelboom
Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professional...
April 16, 2021 · Melissa Kavanagh