January 23, 2023 · travelboom
Category: Website
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December 16, 2022 · Alyssa Fate
Promote Your Hotel Before It Opens – 10 Strategies For Success
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before ...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
Updated for 2022: In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hot...
June 9, 2022 · Pete DiMaio
Disaster Planning Communications Guide For Hotels
You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
December 1, 2021 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Updated for 2021 Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
October 25, 2021 · Pete DiMaio
The Definitive Guide to Black Friday for Hoteliers
TravelBoom has created a definitive guide to walk you through everything you need to know for your Hotel Black Friday and Cyber Monday sales strategies. There's a lot to cover, so let's dive in.
September 17, 2021 · Jeremy Razook
Keyword Research for Hotels: 5 Tips for Success + Bonus Tip
Keyword research for hotels is an integral piece of your hotel's performance online. Get expert tips that will help you find the best keywords for your site.
August 14, 2021 · Alyssa Fate