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Social Media Marketing For Your Hotel

July 1, 2022 · Alyssa Fate

The Importance of Social Media Marketing for Hotels

Updated for 2022: In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be a...

June 9, 2022 · Pete DiMaio

Disaster Planning Communications Guide For Hotels

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective the 6 P’s mean creating a plan how your organization will react in times of a trouble.In a disaster yo...
Target audience and market segmentation

June 15, 2020 · Phil Foriska

Timeline For Targeting Specific Markets During Recovery

There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline o...
Targeting Drive Markets

April 21, 2020 · Phil Foriska

A How-To Guide For Targeting Drive Markets

How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...