November 28, 2022 · travelboom
Category: Design & Content
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July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
Updated for 2022: In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hot...
January 14, 2022 · Pete DiMaio
Hotel Photography: The Asset You Aren’t Assessing
Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can mak...
December 1, 2021 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Updated for 2021 Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing...
October 25, 2021 · Pete DiMaio
The Definitive Guide to Black Friday for Hoteliers
TravelBoom has created a definitive guide to walk you through everything you need to know for your Hotel Black Friday and Cyber Monday sales strategies. There's a lot to cover, so let's dive in.
July 30, 2021 · Cassey Reynoso
Landing Page Optimization Made Easy: 4 Steps To Success
In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.
July 16, 2021 · Alyssa Fate
The Who, What, When, Why & How of Hotel Website Redesign
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and ho...
June 22, 2021 · Pete DiMaio
Make Your Hotel More Kid-Friendly By Focusing On These Five Areas
Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be ...
June 7, 2021 · Melissa Kavanagh
Deconstructing the Hotel Conversion Funnel
Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.
January 11, 2021 · Nicolette Cromer
How To Create Kickass Blog Content For Your Hotel Website
It's time for a reality check.... How good is your website content, really? Use this handy guide to audit and perfect all of your website content - written content, video content, images, and more!
February 6, 2020 · Pete DiMaio