February 14, 2024 · travelboom
Category: Software
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September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
November 28, 2022 · travelboom
Email Marketing for Hotels
When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. But, for hospitality e...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...December 21, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 171 – 10 Tools & Tactics To Identify Backlink Opportunities
During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the ...December 17, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 170 – Is This The Death of Google Analytics?
Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how an...November 16, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 169 – Is Your Post Booking Strategy Costing You Biggly?
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer w...October 23, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 168 – 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget
Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demandi...October 16, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign
Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft period...October 15, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel
The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society ...October 12, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World
There’s a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your ...October 7, 2020 · Stuart Butler