Myrtle Beach, S.C., April 1, 2024 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. With a passion for communication and customer service, Livernois brings a wealth of digital marketing and client relations to her new role.

“TravelBoom is a great place to be, and business development presents an exciting opportunity for growth,” said Livernois. “I am eager to start working with clients to identify opportunities for driving direct bookings and increasing revenue. Building strong client relationships and providing tailored solutions are at the forefront of my goals.”

In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices. Before her role at Shift Digital, Livernois managed digital marketing at Dentsu, where she spearheaded social media campaigns and collaborated with internal teams to distribute company deliverables. Her experience includes a marketing position at Hour Media, where she managed social media accounts and executed various events.

“We are excited to welcome Mackenzie to TravelBoom,” said Pete DiMaio, COO of TravelBoom. “Her extensive marketing knowledge and passion for building client relationships will be fundamental to taking TravelBoom’s capabilities to new markets. We look forward to seeing her impact on the company.”

As a Business Development Specialist at TravelBoom, Livernois will assist independent hoteliers in identifying growth opportunities and implementing strategies to enhance their business. Her insights into the current landscape of the travel and hospitality industry will ensure that TravelBoom continues to provide cutting-edge solutions to its clients.

About TravelBoom

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at www.travelboommarketing.com.