March 27, 2024 · Alyssa Fate
Category: User Experience
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February 5, 2024 · travelboom
Top 10 Hotel Room Technology Trends
Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement wi...
September 1, 2023 · Pete DiMaio
Loyalty Programs for Hotels
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
April 6, 2023 · Jeremy Razook
PPC Ad Testing: Everything You Need to Know
Are you new to PPC Ad Testing? We've got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
March 28, 2023 · Alyssa Fate
Must-Have Hotel Website Features
The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their ful...
February 24, 2023 · Alyssa Fate
Improving Hotel Website Conversion Rates with A/B Testing
Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t ...
September 1, 2022 · Jeremy Razook
The #1 OTA Strategy for Hotels Doesn’t Include OTAs (Sort of)
The best OTA strategy for hotels doesn’t include OTAs. Well, sort of. In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary. However, if you’re looking to build more direct bookings and rev...
July 28, 2022 · Pete DiMaio
These 10 Things Are Probably Broken With Your Hotel’s Marketing
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it's potential all systems must be functioning, and when you built them... they did. Unfortunately over...
June 9, 2022 · Alyssa Fate
5 Marketing Psychology Tactics To Increase Direct Bookings
In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chaser...
November 3, 2021 · Alyssa Fate
Choosing a CMS for your Hotel Website
One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the righ...
August 14, 2021 · Alyssa Fate
Top 10 WordPress Plugins For Your Hotel Website
With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’v...
July 23, 2021 · Pete DiMaio