November 2, 2018 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 98 – Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report

Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a ...

October 22, 2018 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 97 – 8 Great Ways to Gain More Bookings Through Destination Information

Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the F...

March 19, 2018 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 81 – Top 10 Ways To Drive Direct Bookings In 2018

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much mor...

October 30, 2017 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 67 – 6 Common Analytics Mistakes You May be Making

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess...

October 23, 2017 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to di...

October 16, 2017 · Stuart Butler

Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect ...

March 17, 2016 · Chad Carteret

Tips from Lyft: Let Your Brand Drive Your UX Decisions

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

December 10, 2015 · Chad Carteret

Ironing Out “The Fold”

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inc...

November 6, 2015 · Melissa Kavanagh

Hotel User Experience: The Key to Driving Revenue

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.