January 28, 2018 · Stuart Butler
Author: Stuart Butler
View All
January 14, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 74 – Are There Troubles At TripAdvisor?
TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Positions and are now in the process of completely revamping their ...
January 7, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 73 – The Hotel Industry’s New Year Wish List for 2018
Hoteliers – If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them down and ...
December 18, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 72 – 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes
In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away an...
December 11, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 71 – The Things You Must Do Before Your Hotel Opens
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property an...
December 4, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 70 – What Happens When Phone Agents Act Like Your Website?
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. CLICK THE PLAY BU...
November 17, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 69 – 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psych...
November 5, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 68 – Top 8 Travel Trend Predictions For 2018
In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for mo...
October 30, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 67 – 6 Common Analytics Mistakes You May be Making
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess...
October 23, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 66 – Does Your Hotel’s Marketing Sit On A Throne Of Lies?
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to di...
October 16, 2017 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 65 – Does Your Hotel Have The Right Booking Engine?
All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect ...
October 10, 2017 · Stuart Butler