December 17, 2020 · Stuart Butler
Author: Stuart Butler
November 16, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 169 – Is Your Post Booking Strategy Costing You Biggly?
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer w...October 23, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 168 – 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget
Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demandi...October 16, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign
Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft period...October 15, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel
The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society ...October 12, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World
There’s a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your ...October 7, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 164 – The Hunter Hotelier: Finding New Guests In Difficult Markets
Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics t...September 23, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 163 – Great News! People Are Traveling
In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began. We dis...September 18, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 162 – The 3 Unsaid Things That Are Costing Your Hotel Money
Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel ...August 21, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 161 – Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern
In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the nega...August 4, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 160 – Google’s Latest Ranking Signal Marks A New Age In SEO
Don’t worry, it’s not the death of SEO and it’s not another portmanteau with some random word strung together with ‘geddon’, like mobilegeddon. In fact, hotel SEO is very far from be...July 27, 2020 · Stuart Butler