May 8, 2018 · Stuart Butler
Author: Stuart Butler
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April 29, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 85 – ADA and WCAG 2.0 For Hotel Websites: What You Need To Know
Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. CLICK THE PLAY BUTTON BELOW TO...
April 16, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 84 – Why Won’t TripAdvisor Answer These 3 Questions?
Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s largest review and hotel shopping platform. Since the beginnin...
April 9, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 83 – 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)
On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUTTON BELOW TO...
March 26, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 82 – What Hotels Need To Know About GDPR Before It’s Too Late
In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR an...
March 22, 2018 · Stuart Butler
The Anti-Trust Lawsuit Filed Against Major Chains May Actually Benefit Independent Hotels
Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the “Antitrust lawsuit filed against six major hotel chains” as a frivolous lawsuit without me...
March 19, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 81 – Top 10 Ways To Drive Direct Bookings In 2018
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast. Digital marketing has made marketing so much mor...
March 12, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 80 – Hotel Booking Data Reveals Surprising Consumer Mobile Behavior
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their p...
February 26, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 79 – These Google Changes Will Rock Your Hotel’s World in 2018
Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have seen Google continues to make efforts to keep users on their p...
February 19, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 78 – Your Hotel Isn’t Ready For The Second Mobile Tipping Point
Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo...
February 12, 2018 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 77 – Why Hotels Should Be Paying Attention To AR, VR And AI
There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you...
February 5, 2018 · Stuart Butler