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A view of the pool at a hotel - a top amenity mentioned by hoteliers in the 2024 Hotelier Study

April 29, 2024 · travelboom

A Recap of TravelBoom’s 2024 Hotelier Study

TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts...
Young Woman filming a video for influencer marketing for hotels.

April 26, 2024 · travelboom

Influencer Marketing for Hotels

Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challeng...
Experiential marketing includes hotel features like this infinity pool in the maldives.

March 11, 2024 · travelboom

Experiential Marketing for Hotels

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to gene...

February 28, 2024 · Pete DiMaio

Hotel Marketing Webinar: The Danger of Hidden Fees with HSMAI

TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent surv...
Image of a tech-savvy television, one of the top 10 hotel room technology trends for 2024.

February 5, 2024 · travelboom

Top 10 Hotel Room Technology Trends

Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement wi...

January 31, 2024 · travelboom

The Top Hotel Website Design Trends to Follow in 2024

Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression f...
Young woman sitting on boat in remote destination: attracting younger hotel guests

September 6, 2023 · Alyssa Fate

Attracting Younger Hotel Guests

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most rece...
guests checking in at front desk of hotel obtaining rewards

September 1, 2023 · Pete DiMaio

Loyalty Programs for Hotels

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less th...
A line of five yellow stars.

August 21, 2023 · Leanne deMaille

These are the Review Channels Hotels Must Prioritize

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of ...