Category: Social

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Target audience and market segmentation

June 15, 2020 · Phil Foriska

Timeline For Targeting Specific Markets During Recovery

There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline o...
Targeting Drive Markets

April 21, 2020 · Phil Foriska

A How-To Guide For Targeting Drive Markets

How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...
Fuel Social Media Marketing For Hotels

April 17, 2020 · Jeremy Razook

6 Ways to Use Social Media in Your Hotel’s Recovery

Leveraging your social media channels now will go a long way in making sure your hotel is in a position for success post-crisis. Whether you're an independent hotel, a luxury resort, or a boutique property, these tips and strategies should help an...
Businesswoman taking notes while sitting in office.

April 2, 2020 · Alyssa Fate

Crisis Recovery Checklist for Hotels

Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared...
Guest receiving messaging from hotel

March 25, 2020 · Jeremy Razook

Coronavirus: Examples of Hotel Messaging Done Right

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel’s messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. The foll...
Top Hotel Marketing Blogs 2017

December 27, 2017 · Meisha Bochicchio

Top Hotel Marketing Blogs Of 2017

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
KIND Bar

May 28, 2015 · Melissa Kavanagh

The KIND® Way of Brand Reputation Management

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly - see what your hotel can learn from their reputation management experience.