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Hotel PPC SERP Changes 4 Ads

March 13, 2016 · Phil Foriska

Will Recent SERP Changes Impact Hotel PPC?

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
Day-Parting-Google-Bing

October 9, 2015 · Phil Foriska

Dayparting in AdWords and BingAds

Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!
AdWords Customer Match

October 2, 2015 · Phil Foriska

Google Releases Customer Match For Adwords

Google's new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
Google HPA Placements

April 27, 2015 · Meisha Bochicchio

Google Hotel Ads Placements

Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
HPA Bidding Buckets

April 23, 2015 · Meisha Bochicchio

Google Hotel Ads Bidding

Learn how the Google Hotel Ads bidding and dynamic ad auction system works to rank and place room rates and how you can optimize your performance.
Facebook Logo

February 17, 2015 · Meisha Bochicchio

The Basics of Facebook Advertising

Facebook ads come in many shapes and sizes and are designed to achieve different goals, many of which align nicely to a hotel marketing campaign.