July 30, 2021 · Cassey Reynoso
Category: PPC
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June 18, 2021 · Jeremy Razook
Fast & Easy Mobile PPC Tips For Hotels
More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.
June 15, 2021 · Phil Foriska
How To Analyze The Performance Of Display Demand Generation
Display Demand Generation The importance of upper-funnel, demand generation campaigns can not be overlooked. This is the Hunter Hotelier strategy. We recommend that our clients not only capitalize on prospective guests that are actively look...
June 15, 2020 · Phil Foriska
Timeline For Targeting Specific Markets During Recovery
There seems to be some debate on when hotels should resume their normal marketing efforts. Rather than guessing, we've reviewed collective data from our consumer sentiment studies, as well as online reservation data to provide a general timeline o...
April 21, 2020 · Phil Foriska
A How-To Guide For Targeting Drive Markets
How-To Guide For Targeting Drive Markets In a post-crisis world, many anticipate that the majority of your hotel's business will com via drive markets. There will likely still be some apprehension to fly, but people will be in serious need of a g...
April 10, 2020 · Pete DiMaio
Surefire Strategies To Recover Your Hotel’s Lost Reservations
If there is any silver lining in being in a very significant down market is that there must be a recovery on the horizon. And in these times we can work to refine our systems to engage every possible customer in every possible way. Waste can not b...
April 2, 2020 · Alyssa Fate
Crisis Recovery Checklist for Hotels
Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared...March 26, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 139 – How To Nail Hotel Messaging During A Global Crisis
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in t...March 25, 2020 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 138 – Adjustments To Consider For Your Hotel Advertising Right Now
These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertisin...
March 23, 2020 · Phil Foriska
How To Adjust Your Advertising Strategy Right Now
Through trying and difficult times, TravelBoom is here to help. Advertising has become a quagmire and we want to provide actionable to-dos that can be implemented immediately to ensure your current advertising efforts are setting you up for suc...September 12, 2019 · Stuart Butler
Fuel Hotel Marketing Podcast: Episode 121 – 15 Simple Ways To Refine Your Hotel Ad Targeting
If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that alr...
September 6, 2019 · Phil Foriska