The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 157 – How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs
In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. You can read the full article here, https://fortune.com/2020/05/14/fortune-500...
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Fuel Hotel Marketing Podcast: Episode 156 – ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights
Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insights ...
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Fuel Hotel Marketing Podcast: Episode 155 – 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features
All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myth...
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Fuel Hotel Marketing Podcast: Episode 154 – What Travelers Have To Say About Hotel Recovery
This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions rega...
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Fuel Hotel Marketing Podcast: Episode 153 – Why Your COVID-19 Recovery Depends On Your Hotel CRM
The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long ...
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Fuel Hotel Marketing Podcast: Episode 152 – Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)
During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of t...
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Fuel Hotel Marketing Podcast: Episode 151 – Times Are A-Changing: Top 5 Shifts in Consumer Sentiment
Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this e...
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Fuel Hotel Marketing Podcast: Episode 150 – COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings
Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns. Collectively billions have been spent to drive bookings and those bookings...
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Fuel Hotel Marketing Podcast: Episode 149 – 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)
Lily Mockerman is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recove...
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Fuel Hotel Marketing Podcast: Episode 148 – 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)
What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of o...
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Fuel Hotel Marketing Podcast: Episode 147 – 4 Ways to Drive Growth and Increase Engagement With Your Guest Data
Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data...
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Fuel Hotel Marketing Podcast: Episode 146 – A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data
Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can ...
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Fuel Hotel Marketing Podcast: Episode 145 – 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray)
While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest type...
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Fuel Hotel Marketing Podcast: Episode 144 – The 3 Things Hoteliers Should be Doing with Their COVID-19 Analytics Data Now
You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We ...
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Fuel Hotel Marketing Podcast: Episode 143 – Smart Hoteliers Have Updated Their Policies For COVID-19, Here’s How You Can Too
In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we’re in a time of uncertainty, providing customers with a little clarity can go a long wa...
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Fuel Hotel Marketing Podcast: Episode 142 – Now Is The Time: What Should You Be Doing Right Now (with Tammy Carlisle from Milestone)
We're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff, and marketers are unsure when real recovery will begin or when they should st...
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Fuel Hotel Marketing Podcast: Episode 141 – A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons)
In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach ...
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Fuel Hotel Marketing Podcast: Episode 140 – Local Listings Updates Best Practices During COVID-19
In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing their protocols. Updating your local listings like ...
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Fuel Hotel Marketing Podcast: Episode 139 – How To Nail Hotel Messaging During A Global Crisis
Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. If you plan ...
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Fuel Hotel Marketing Podcast: Episode 138 – Adjustments To Consider For Your Hotel Advertising Right Now
[vc_row][vc_column][vc_column_text]These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertisin...
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