The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
-
Fuel Hotel Marketing Podcast: Episode 137 – 8 Things Hotels Should Be Doing About The Global Crisis (with Tim Peter)
137In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 136 – Applying Lessons Learned from 9//11 To The COVID-19 Crisis (with Loren Gray)
Sorry about the audio quality on this one. We hope that the content is valuable, though. In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properti...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 135 – Google Is Going To Destroy Us All (Starting With The OTAs)
All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deepe...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 134 – How Can Small Hotels Compete Today?
Today's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever-shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. Howeve...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 133 – Even More Shocking Revelations Of Hotel Guest Behavior (part 2)
This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and you...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 132 – Shocking Revelations Of Hotel Guest Behavior (part 1)
Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 131 – Is It Time To Re-Evaluate Your Booking Engine?
Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 130 – Why Your Hotel Should Consider Offering Gift Cards
Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or fo...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 129 – Launching Your Hotel’s SMS/Text Messaging Campaign
Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical l...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 128 – The 5 Ps of Storytelling for Hotels (from Hotel Speak)
If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Plac...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 127 – Everything You Need To Know About The California Consumer Privacy Act (CCPA)
By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy regulations and what they mean for your hotel. Keep...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 126 – Top 5 Ways Hotel Operations & Marketing Teams Can Work Better Together (w/ Wil Slickers)
Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into the brain of a bonafide hotel operator, Wil Slick...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 125 – 8 Ways Hotels can Promote Sales During the Off-season
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 124 – What Independent Hotels Can Learn From The Flags
Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, the Fueligans enlisted the expertis...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 123 – Hotel Marketing 101: The Top 3 Things You Should Be Doing On Social Media
In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property. DOWNLOAD THE 2019 LEISURE T...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 122 – Hotel Marketing 101: Proactive Website Content Updates That Make Sense
Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issu...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 121 – 15 Simple Ways To Refine Your Hotel Ad Targeting
If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is lo...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 120 – Should Your Hotel Be Marketing To Generation Z and Millennials?
What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 119 – Dominate The Competition With These 15 Triggered Messages
Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 118 – Breaking Down PPC And Email Trends From Google And Revinate
This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes on last year’s study: https://www.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-e...
Listen Now