TravelBoom Hotel Marketing Podcast

For decades retailers have relied on a massive sale at the end of the year to push their profitability into the black, hence the term Black Friday.  What retailers have known for years has been slow to be adopted by hoteliers. Even now, far ...

For decades retailers have relied on a massive sale at the end of the year to push their profitability into the black, hence the term Black Friday.  What retailers have known for years has been slow to be adopted by hoteliers. Even now, far ...

You may have the world’s smallest hotel, like the Eh’Haeusl in Amberg Germany with just one room 8’ wide.  Or you may have the world’s largest hotel, like the 7,351 room First World Hotel & Plaza in Malaysia.  Even if you wo...

In today's episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan of Hotel Guest Management and "Hotel Management Do's and Don'ts" on YouTube. Listen to the full podcast for details on how you can help break down your pr...

In today's episode the TravelBoom team is going to dive into the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies and discuss the key takeaways that will impact hoteliers as we close out 2021 and look toward 2022. Listen to th...

In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions.  Join us on a trip down memory lane as well as the expert opinions...

This episode of the Hotel Marketing Podcast covers the article at https://www.travelboommarketing.com/your-emails-are-failing-your-hotel-guests-here-is-how-you-fix-it/  Marketers are the worst when it comes to using an effective marketing...

Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marke...

Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world.  Approximately 8,000 adults 18+ were surveyed across the globe (US, Canada, Mexica, UK, France, Germany, Japan, and Aus...

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. But do not fear, redesigning your site doesn't have to be a ni...

Ryan Beachum of HelloVacay.com and ResortShare.com is joining us today to share his years of experience launching and managing companies as well as using the power of persuasion to improve BOTH revenue and customer satisfaction.  While this ...

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, since launch we have heard very little about the p...

Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors.  In...

Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving...

Many hoteliers have relegated display ads as something that doesn't work or is of dubious impact on putting heads in beds. We're here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funne...

This is an exciting two part podcast. The 20 minutes is about a big announcement from Fuel. The second 20 minutes is a must-listen discussion on deconstructing the hotel conversion funnel. Part 1: You Can Call Us TravelBoom Big, big chang...

Email is quite likely your number one converting tool in your marketing toolbox.  If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies.  Even if your email is already converting w...

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learn...

Below are our top picks for getting the most actionable insights from your analytics data on a daily or weekly basis. For the full details, view the blog post here: https://www.travelboommarketing.com/blog/analytics-data-points-hotels-need-to-lo...

The first four months of 2021 have been a whirlwind.  It began as a struggle to find guests to fill hotels and has shifted to a major struggle to find the staff to satisfy the guests now that they have shown up.  The number one conversation in...