While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the ...

During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do...

At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that t...

We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing...

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience,...

In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery ma...

As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be t...

During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some spec...

Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re ...

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the ba...

Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode ...

Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state ...

The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just f...

There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on ...

Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your prope...

In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot ...

Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve...

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are ...

Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good ...

You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter ...