The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.

TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Hotel Marketing Podcast Episode 207 – How To Improve Hotel Website Conversion Rates
Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article found on our blog.&nbs...
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Hotel Marketing Podcast Episode 206 – Which CMS Is Right For Your Hotel Website?
Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, ...
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Hotel Marketing Podcast Episode 205 – Does OTT Advertising Make Sense For Hotels?
For decades retailers have relied on a massive sale at the end of the year to push their profitability into the black, hence the term Black Friday. What retailers have known for years has been slow to be adopted by hoteliers. Even now, far ...
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Hotel Marketing Podcast Episode 204 – A Hotelier’s Guide to Black Friday
For decades retailers have relied on a massive sale at the end of the year to push their profitability into the black, hence the term Black Friday. What retailers have known for years has been slow to be adopted by hoteliers. Even now, far ...
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Hotel Marketing Podcast Episode 203 – How You Can Create Kickass Content For Your Hotel’s Website
You may have the world’s smallest hotel, like the Eh’Haeusl in Amberg Germany with just one room 8’ wide. Or you may have the world’s largest hotel, like the 7,351 room First World Hotel & Plaza in Malaysia. Even if you wo...
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Hotel Marketing Podcast Episode 202 – Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan
In today's episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan of Hotel Guest Management and "Hotel Management Do's and Don'ts" on YouTube. Listen to the full podcast for details on how you can help break down your pr...
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Hotel Marketing Podcast Episode 201: Top 3 Takeaways From the Latest COVID Traveler Sentiment Study
In today's episode the TravelBoom team is going to dive into the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies and discuss the key takeaways that will impact hoteliers as we close out 2021 and look toward 2022. Listen to th...
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Hotel Marketing Podcast Episode 200: Hospitality Questions Answered
In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions. Join us on a trip down memory lane as well as the expert opinions...
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Hotel Marketing Podcast Episode 199: Don’t Let These Three Email Pitfalls Destroy Your Hotel’s Marketing
This episode of the Hotel Marketing Podcast covers the article at https://www.travelboommarketing.com/your-emails-are-failing-your-hotel-guests-here-is-how-you-fix-it/ Marketers are the worst when it comes to using an effective marketing...
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Hotel Marketing Podcast Episode 198: 8 Marketing Strategies For Hotels With High Occupancy
Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marke...
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Hotel Marketing Podcast Episode 197: Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index
Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. Approximately 8,000 adults 18+ were surveyed across the globe (US, Canada, Mexica, UK, France, Germany, Japan, and Aus...
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Hotel Marketing Podcast Episode 196: 10 Reasons To Redesign Your Hotel’s Website
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to hotel website design and development, the thought of starting over can be exhausting. But do not fear, redesigning your site doesn't have to b...
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Hotel Marketing Podcast Episode 195: Driving Revenue & Guest Satisfaction Through the Art of Persuasion
Ryan Beachum of HelloVacay.com and ResortShare.com is joining us today to share his years of experience launching and managing companies as well as using the power of persuasion to improve BOTH revenue and customer satisfaction. While this ...
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Hotel Marketing Podcast Episode 194: Is Microsoft’s Clarity The Secret To An Improved Hotel Conversion Rate?
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, since launch we have heard very little about the p...
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Hotel Marketing Podcast Episode 193: 3 Easy PPC Tests To Run Now!
Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors. In...
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Hotel Marketing Podcast Episode 192: How Kid-Friendly Can Be RevPar-Friendly For Hotels
Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving...
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Hotel Marketing Podcast Episode 191: How To Analyze The Performance Of Display Demand Generation
Many hoteliers have relegated display ads as something that doesn't work or is of dubious impact on putting heads in beds. We're here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funne...
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Hotel Marketing Podcast: Episode 190 – We Are Now TravelBoom & How You Improve Your Hotel’s Conversion Funnel
This is an exciting two part podcast. The 20 minutes is about a big announcement from Fuel. The second 20 minutes is a must-listen discussion on deconstructing the hotel conversion funnel. Part 1: You Can Call Us TravelBoom Big, big chang...
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Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, the...
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Hotel Marketing Podcast: Episode 188 – 12 Things You Shouldn’t Let Google Automate
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learn...
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