The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.

TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Hotel Marketing Podcast Episode 198: 8 Marketing Strategies For Hotels With High Occupancy
Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marke...
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Hotel Marketing Podcast Episode 197: Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index
Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. Approximately 8,000 adults 18+ were surveyed across the globe (US, Canada, Mexica, UK, France, Germany, Japan, and Aus...
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Hotel Marketing Podcast Episode 196: 10 Reasons To Redesign Your Hotel’s Website
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to hotel website design and development, the thought of starting over can be exhausting. But do not fear, redesigning your site doesn't have to b...
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Hotel Marketing Podcast Episode 195: Driving Revenue & Guest Satisfaction Through the Art of Persuasion
Ryan Beachum of HelloVacay.com and ResortShare.com is joining us today to share his years of experience launching and managing companies as well as using the power of persuasion to improve BOTH revenue and customer satisfaction. While this ...
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Hotel Marketing Podcast Episode 194: Is Microsoft’s Clarity The Secret To An Improved Hotel Conversion Rate?
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, since launch we have heard very little about the p...
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Hotel Marketing Podcast Episode 193: 3 Easy PPC Tests To Run Now!
Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors. In...
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Hotel Marketing Podcast Episode 192: How Kid-Friendly Can Be RevPar-Friendly For Hotels
Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving...
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Hotel Marketing Podcast Episode 191: How To Analyze The Performance Of Display Demand Generation
Many hoteliers have relegated display ads as something that doesn't work or is of dubious impact on putting heads in beds. We're here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funne...
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Hotel Marketing Podcast: Episode 190 – We Are Now TravelBoom & How You Improve Your Hotel’s Conversion Funnel
This is an exciting two part podcast. The 20 minutes is about a big announcement from Fuel. The second 20 minutes is a must-listen discussion on deconstructing the hotel conversion funnel. Part 1: You Can Call Us TravelBoom Big, big chang...
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Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, the...
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Hotel Marketing Podcast: Episode 188 – 12 Things You Shouldn’t Let Google Automate
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learn...
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Hotel Marketing Podcast: Episode 187 – Are You Missing The Boat With These 7 Data Points?
Below are our top picks for getting the most actionable insights from your analytics data on a daily or weekly basis. For the full details, view the blog post here: https://www.travelboommarketing.com/blog/analytics-data-points-hotels-need-to-lo...
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Hotel Marketing Podcast: Episode 186 – Six Strategies To Finding Staff For Your Hotel
The first four months of 2021 have been a whirlwind. It began as a struggle to find guests to fill hotels and has shifted to a major struggle to find the staff to satisfy the guests now that they have shown up. The number one conversation in...
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Hotel Marketing Podcast: Episode 185 – How To Differentiate Your Hotel & Get A Leg Up On The Competition
It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. While we know price is very important to guests, sometimes the perceived value (or actual add...
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Marketing Podcast: Episode 184 – Get Ready For A Booming Spring & Summer
The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel. You can see the full results ...
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Hotel Marketing Podcast: Episode 183 – Three Easy Steps To Build Your Disaster Communications Plan
Thankfully we are seeing travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. This is great news for everyone who has struggled up to this point. However, now is not the...
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Hotel Marketing Podcast: Episode 182 – Top 3 Lessons Learned During The Pandemic
It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and give hotels advice on how to move forward with...
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Hotel Marketing Podcast: Episode 181 – Everything You Need To Know About Google’s Metasearch Changes
This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, ...
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Hotel Marketing Podcast: Episode 180 – Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?
TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the st...
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Hotel Marketing Podcast: Episode 179 – What The Heck Is Clubhouse And Why Should I Care?
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what it is, how you can sign up, and why you ...
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