In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot ...

Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve...

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are ...

Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good ...

You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter ...

Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's n...

      In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic.  You can read the full article here, https:/...

Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insi...

All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myth...

This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions rega...

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long ...

During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of t...

Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this e...

Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns.  Collectively billions have been spent to drive bookings and those bookings...

Lily Mockerman is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recove...

What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of o...

Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data...

Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can ...

While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest type...

You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We ...