TravelBoom Hotel Marketing Podcast

This is an exciting two part podcast. The 20 minutes is about a big announcement from Fuel. The second 20 minutes is a must-listen discussion on deconstructing the hotel conversion funnel. Part 1: You Can Call Us TravelBoom Big, big chang...

Email is quite likely your number one converting tool in your marketing toolbox.  If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies.  Even if your email is already converting w...

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learn...

Below are our top picks for getting the most actionable insights from your analytics data on a daily or weekly basis. For the full details, view the blog post here: https://www.travelboommarketing.com/blog/analytics-data-points-hotels-need-to-lo...

The first four months of 2021 have been a whirlwind.  It began as a struggle to find guests to fill hotels and has shifted to a major struggle to find the staff to satisfy the guests now that they have shown up.  The number one conversation in...

It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. While we know price is very important to guests, sometimes the perceived value (or actual add...

The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel.  You can see the full results ...

Thankfully we are seeing travel coming back in an incredible way.  In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers.  This is great news for everyone who has struggled up to this point.  However, now is not the...

It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and give hotels advice on how to move forward with...

This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, ...

TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the st...

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what it is, how you can sign up, and why you ...

While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the ...

During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do...

At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that t...

We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing...

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience,...

In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery ma...

As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be t...

During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some spec...