The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.

TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Hotel Marketing Podcast: Episode 190 – We Are Now TravelBoom & How You Improve Your Hotel’s Conversion Funnel
This is an exciting two part podcast. The 20 minutes is about a big announcement from Fuel. The second 20 minutes is a must-listen discussion on deconstructing the hotel conversion funnel. Part 1: You Can Call Us TravelBoom Big, big chang...
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Hotel Marketing Podcast: Episode 189 – Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting w...
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Hotel Marketing Podcast: Episode 188 – 12 Things You Shouldn’t Let Google Automate
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learn...
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Hotel Marketing Podcast: Episode 187 – Are You Missing The Boat With These 7 Data Points?
Below are our top picks for getting the most actionable insights from your analytics data on a daily or weekly basis. For the full details, view the blog post here: https://www.travelboommarketing.com/blog/analytics-data-points-hotels-need-to-lo...
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Hotel Marketing Podcast: Episode 186 – Six Strategies To Finding Staff For Your Hotel
The first four months of 2021 have been a whirlwind. It began as a struggle to find guests to fill hotels and has shifted to a major struggle to find the staff to satisfy the guests now that they have shown up. The number one conversation in...
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Hotel Marketing Podcast: Episode 185 – How To Differentiate Your Hotel & Get A Leg Up On The Competition
It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. While we know price is very important to guests, sometimes the perceived value (or actual add...
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Marketing Podcast: Episode 184 – Get Ready For A Booming Spring & Summer
The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel. You can see the full results ...
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Hotel Marketing Podcast: Episode 183 – Three Easy Steps To Build Your Disaster Communications Plan
Thankfully we are seeing travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. This is great news for everyone who has struggled up to this point. However, now is not the...
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Hotel Marketing Podcast: Episode 182 – Top 3 Lessons Learned During The Pandemic
It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and give hotels advice on how to move forward with...
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Hotel Marketing Podcast: Episode 181 – Everything You Need To Know About Google’s Metasearch Changes
This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, ...
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Hotel Marketing Podcast: Episode 180 – Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?
TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the st...
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Hotel Marketing Podcast: Episode 179 – What The Heck Is Clubhouse And Why Should I Care?
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what it is, how you can sign up, and why you ...
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Hotel Marketing Podcast: Episode 178 – Top 3 Google Analytics Goals For Hotel Websites
While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the ...
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Hotel Marketing Podcast: Episode 177 – Secrets To Optimizing Your Hotel Website Conversion Rate
During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do...
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Hotel Marketing Podcast: Episode 176 – Is 2021 The Year Of The Mobile App?
At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that t...
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Hotel Marketing Podcast: Episode 175 – 11 Key Differences Between Pandemic Travelers and Non-Travelers
We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing...
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Hotel Marketing Podcast: Episode 174 – 21 Tactical Hotel Marketing Things To Do In 2021
This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience,...
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Hotel Marketing Podcast: Episode 173 – Will a Vaccine Bring Back Leisure Travel?
In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery ma...
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Hotel Marketing Podcast: Episode 172 – 3 Things We’re Thankful for and 1 Holiday Wish
As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be t...
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Hotel Marketing Podcast: Episode 171 – 10 Tools & Tactics To Identify Backlink Opportunities
During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some spec...
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