The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Hotel Marketing Podcast: Episode 176 – Is 2021 The Year Of The Mobile App?
At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that t...
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Hotel Marketing Podcast: Episode 175 – 11 Key Differences Between Pandemic Travelers and Non-Travelers
We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing...
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Hotel Marketing Podcast: Episode 174 – 21 Tactical Hotel Marketing Things To Do In 2021
This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience,...
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Hotel Marketing Podcast: Episode 173 – Will a Vaccine Bring Back Leisure Travel?
In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery ma...
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Hotel Marketing Podcast: Episode 172 – 3 Things We’re Thankful for and 1 Holiday Wish
As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be t...
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Hotel Marketing Podcast: Episode 171 – 10 Tools & Tactics To Identify Backlink Opportunities
During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some spec...
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Hotel Marketing Podcast: Episode 170 – Is This The Death of Google Analytics?
Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re ...
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Fuel Hotel Marketing Podcast: Episode 169 – Is Your Post Booking Strategy Costing You Biggly?
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the ba...
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Fuel Hotel Marketing Podcast: Episode 168 – 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget
Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode of the...
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Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign
Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state ...
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Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel
The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just f...
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Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World
There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on ...
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Fuel Hotel Marketing Podcast: Episode 164 – The Hunter Hotelier: Finding New Guests In Difficult Markets
Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your propert...
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Fuel Hotel Marketing Podcast: Episode 163 – Great News! People Are Traveling
In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot ...
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Fuel Hotel Marketing Podcast: Episode 162 – The 3 Unsaid Things That Are Costing Your Hotel Money
Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve...
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Fuel Hotel Marketing Podcast: Episode 161 – Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern
In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are ...
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Fuel Hotel Marketing Podcast: Episode 160 – Google’s Latest Ranking Signal Marks A New Age In SEO
Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good ...
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Fuel Hotel Marketing Podcast: Episode 159 – The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)
You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter ...
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Fuel Hotel Marketing Podcast: Episode 158 – Why Consumer Sentiment Is Heading In The Wrong Direction
Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's n...
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Fuel Hotel Marketing Podcast: Episode 157 – How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs
In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. You can read the full article here, https://fortune.com/2020/05/14/fortune-500...
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