Fuel Hotel Marketing Podcast: Episode 145 – 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray)

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While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest types and discuss how creativity can not only help you keep the lights on but it may give you a leg up against the competition when things start to get back to normal.

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SHOW NOTES:

Types of travelers who still need hotels:

  1. Airline crews
  2. Long haul drivers
  3. Family support for medical staff
  4. Family support for convalescent care
  5. College kids and families
  6. Relocation stays
  7. Family separation of first responders
  8. Ex-pats who are stuck

 

How To Target People Who Are Still Traveling

 

  • Geographic Targeting

 

    1. Airports
    2. Colleges
    3. Hospitals
    4. Mass distribution hubs
    5. 250 mile to 350-mile radius

 

  • Keyword Targeting

 

    1. Self-quarantine
    2. long term parking
    3. free parking
    4. shuttle service
    5. Names of brands and services
    6. Hotels in X

 

  • Ad Copy And Content targeting

 

    1. Highlight amenity services content
    2. Hygiene protocols content
    3. Refer to the specific type of people. I.e college name, hospital name, etc.

 

  • Additional Targeting

 

    1. Airline carriers to the airport
    2. Long haul services by name
    3. Dayparting based on arrivals and departures
    4. Data mining guest history

 

Don’t forget the power of word of mouth within a small community

 

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Submit your questions and topic ideas on Twitter to @_travelboom or [email protected]

 

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