The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.

TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
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Fuel Hotel Marketing Podcast: Episode 25 – How To Make Amazing Video Content
Video is an essential component of any hotel’s marketing strategy. In this episode we dig into some ideas for good content, practical tips, how to integrate the video into your site, how to distribute video on social media and even discuss ...
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Fuel Hotel Marketing Podcast: Episode 24 – Google Changes Your Hotel Needs to Know
It's all about Google this week. We discuss the latest changes to the Google Search Engine Results Page, the latest Penguin algorithm update and also check out the latest vacation planning mobile app, Google Trips. CLICK THE PLAY BUTTON BEL...
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Fuel Hotel Marketing Podcast: Episode 23 – The Best and Worst Travel Industry Mobile Apps
Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find out who’s doing it right and who’s doing it very, very wrong. Also, we look at some data from individu...
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Fuel Hotel Marketing Podcast: Episode 22 – Hotel Marketing Metrics That Actually Matter
Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, ...
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Fuel Hotel Marketing Podcast: Episode 21 – What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, ...
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Fuel Hotel Marketing Podcast: Episode 20 – How to Easily Create Amazing Content
Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for ...
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Fuel Hotel Marketing Podcast: Episode 19 – The Art and Science of Upselling Your Hotel Guest
In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools and technology at their disposal to find the best available rate with ease. This, coupled with...
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Fuel Hotel Marketing Podcast: Episode 18 – The War Between OTAs and Hotels is Reaching Boiling Point
In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim some of your guests. In this episode, we discuss the fact that the war is heating up. All the player...
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Fuel Hotel Marketing Podcast: Episode 17 – How to Turn Loyal Guests into Brand Advocates
How can you turn your guests into promoters of your property? Loyal guests can be your best marketers. Don’t overlook their potential. In this episode of the Fuel Hotel Marketing Podcast, we break down some top tips to get your guests engag...
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Fuel Hotel Marketing Podcast: Episode 16 – The Definitive Hotel On-Page SEO Cheat Sheet
Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine results. SEO can be very daunting due to the vast...
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Fuel Hotel Marketing Podcast: Episode 15 – How to Deal With a Social Media or PR Crisis
Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not always a good thing… So what do you do when a guest tweets a photo of bedbugs, or someone p...
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Fuel Hotel Marketing Podcast: Episode 14 – How Your Hotel Can Benefit From Newsjacking (Pokemon Go Edition)
Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this world-wide phenomenon by trying to newsjack these imaginary monsters. This is the inspirati...
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Fuel Hotel Marketing Podcast: Episode 13 – The Do’s & Don’ts of Social Media For Hotels
In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be making? Which hotels are doing a good job on F...
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Fuel Hotel Marketing Podcast: Episode 12 – Travel News Roundup July 2016
In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local college baseball team, the Coastal Carolina Chanticleers, winning the college world series and all ...
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Fuel Hotel Marketing Podcast: Episode 11 – What We Learned at HITEC 2016
Your friends from the Fuel Hotel Marketing Podcast took a trip to New Orleans this week for the Hospitality Industry Technology Exposition & Conference (HITEC). We met lots of neat hoteliers and showed off our mobile app, booking engine, eCRM ...
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Fuel Hotel Marketing Podcast: Episode 10 – Should My Hotel Have a Blog?
In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your s...
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Fuel Hotel Marketing Podcast: Episode 9 – The ABCs of A/B Testing
We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The episode also features a super-secret special guest from a galaxy far, far away. If y...
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Fuel Hotel Marketing Podcast: Episode 8 – Outsmart Other Hotels with Competitive Advertising
We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you. ...
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Fuel Hotel Marketing Podcast: Episode 7 – How to Get More Hotel Bookings and Influence People
Are you ready to drink from a fire hose? This is a fast-paced episode focuses on ways to influence your potential guest's decision making and increase your online bookings. We cover a bunch of tactics that have a proven track record of gettin...
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Fuel Hotel Marketing Podcast: Episode 6 – TripAdvisor: Friend or Foe?
There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss the g...
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