Fuel Hotel Marketing Podcast: Episode 120 – Should Your Hotel Be Marketing To Generation Z and Millennials?

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What’s all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas? We tackle all of these tough topics and more in this week’s episode fo the Fuel Hotel Marketing Podcast.

DOWNLOAD THE  2019 LEISURE TRAVEL STUDY: www.fueltravel.com/2019-leisure-tr…l-trends-study/

SHOW NOTES:

Generation Breakdown

 

Generation Name

Start

End

Youngest Oldest
The Lost Generation 1890

1915

104

129

The Interbellum Generation 1901

1913

106

118

The Greatest Generation 1910

1924

95

109

The Silent Generation 1925

1945

74

94

Baby Boomer Generation 1946

1964

55

73

Generation X
1965

1979

40

54

Xennials 1975

1985

34

44

Millennials/Gen Y
1980

1994

25

39

Gen Z 1995

2012

    7

24

Gen Alpha 2013

2025

1

6

 

Are Millennials and Generation Z really that different than younger people in the past? We don’t think that they are.

This article from Worklife illustrates that the younger generations always get the blame for the downfall in society. Here are some of the best comparisons.

 

They are entitled

“The prevailing narrative about members of Generation Y… is that they are a fleet of job-hoppers who think they’re above the grunt work of an entry-level position; in other words, not the most desirable employees.”
‘The 40-hour weeks… I think it’s slowly killing you’, Irish Independent, 2017

“The traditional yearning for a benevolent employer who can provide a job for life also seems to be on the wane… In particular, they want to avoid ‘low-level jobs that aren’t keeping them intellectually challenged.’”
Meet Generation X, Financial Times, 1995

 

They are terrible at spelling and grammar:

“Is it just me, or are student competencies like basic writing skills in serious peril today?… Teachers have been reporting anecdotally that even compared to five years ago, many are seeing declines in vocabulary, grammar, writing, and analysis.”
Why Can’t College Students Write Anymore?, Psychology Today, 2014

“The Chairman alluding to the problem of young people and their English said his experience was that many did not seem able to express or convey to other people what they meant. They could not put their meaning into words, and found the same difficulty when it came to writing.”
Unable to Express Thoughts: Failing of Modern Young People, Gloucester Citizen, 1936

 

They reject history and tradition

“They are the most threatening and exciting generation since the baby boomers brought about social revolution, not because they’re trying to take over the Establishment but because they’re growing up without one.”
Millennials: The Me Me Me Generation, Time, 2013

“Probably there is no period in history in which young people have given such emphatic utterance to a tendency to reject that which is old and to wish for that which is new.”
Young People Drinking More, Portsmouth Evening News, 1936

 

They are overconfident.

“Many of the millennials in today’s workforce have more confidence than they do competence.”
Millennials: ‘Their overconfidence at work can look delusional’, Irish Independent, 2017

“[Young people] are high-minded because they have not yet been humbled by life, nor have they experienced the force of circumstances.”
Rhetoric, Aristotle, 4th Century BC

 

They think they know best…

“My huge generalities touch on… their insistence that they are right despite the overwhelming proof that suggests they are not…”
Bret Easton Ellis in ‘Generation Wuss’, Vanity Fair, 2014

“They think they know everything, and are always quite sure about it.”
Rhetoric, Aristotle, 4th Century BCE

5 Strategies for targeting Generation Z

https://www.wordstream.com/blog/ws/2019/08/21/marketing-to-generation-z

1. Sell experiences, not products

2. Video, video, video

3. Rethink that major influencer campaign

4. Engage with customers

5. Highlight your dedication to privacy

 

UPCOMING EVENTS

 

FOR SALES PROFESSIONALS

New in 2019, the HSMAI Sales Leader Forum is a unique event that advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

What: HSMAI Sales Leader Forum

Where: Westin Stonebriar Hotel & Golf Club ? Frisco, Texas

When: November 5-6, 2019

Agenda Highlights

» Strategic conversations, tactical solutions sessions – all designed to build business acumen to elevate sales as a whole.

» Cindy Novotny: An icon in the hospitality industry, Cindy is the original founder of Master Connections Associates and is an internationally renowned leader in sales, leadership, and customer service. Cindy will emcee the day, and deliver a compelling and powerful keynote.

» Scott Edinger: Executive Advisor, Consultant, and Author of “The Hidden Leader: Discover and Develop Greatness Within Your Company,” will close the day with a thought-provoking and inspiring talk.

 

FOR MARKETERS

Direct Booking Summit – Miami

22nd – 23rd October, 2019

Discount for the TripTease Direct Booking Summit: 

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In The Newsaroos:     

 

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Submit your questions and topic ideas on Twitter to @_travelboom or [email protected]

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