The #1 HOTEL MARKETING PODCAST
Add some boom to your resort or hotel’s marketing strategy.
TravelBoom Hotel Marketing Podcast
Welcome to the TravelBoom Hotel Marketing Podcast, a weekly discussion on the latest and greatest hotel industry news and events. Each week, a group of talented hotel marketers from TravelBoom meet to share our thoughts on the weekly topic. Each episode offers actionable tips and tactics that your hotel can implement to help you put more heads in beds, reduce your reliance on OTAs, and improve your hotel marketing operations. Peruse our full episode list below and feel free to share your thoughts in the comments. You can also submit your hotel marketing question or request to be a guest on our show!
-
Fuel Hotel Marketing Podcast: Episode 116 – You’ll Be Shocked By These Insights From The 2019 Leisure Travel Study
Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 115 – Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business
CLICK THE PLAY BUTTON TO START LISTENING. We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not th...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 114 – 15 Mind-Blowing Stats About Digital Trends In Travel
CLICK THE PLAY BUTTON TO START LISTENING. This week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous sour...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 113 – Hotel Marketing 101: A Beginner’s Guide to SEO
CLICK THE PLAY BUTTON TO START LISTENING. This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue from organ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 112 – Shocking Predictions For HITEC 2019
CLICK THE PLAY BUTTON TO START LISTENING. For many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITEC” of football games. HITEC is simply that darn gr...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 111 – The 10 Commandments of Hotel Marketing
CLICK THE PLAY BUTTON TO START LISTENING. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans give 10 simple rules that every hotel marketer should follow. 1. Thou Shalt Treat Guests Like Individuals:For Building One-to-One Relat...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 110 – The Real Value of Hotel Micro Influencers (with Flip.to and Navis)
Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help of our friends at Navis and ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 109 – Hotel 101: Sending An Amazing Marketing Email
We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. The idea being if you have just been thrown in to the hotel marketing business, or you’re looking...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 108 – These 6 Analytics Anomalies Give Hotels Agita
This episode was inspired by our own older podcast episodes that helps you diagnose anomalies in your analytics data. We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 107 – How Hotels Can Use Their Authority To Drive More Bookings
In this episode, we have a special guest, Neil Howe, and we discuss ways in which a hotel GM or Owner can leverage their authority to drive more bookings. Neil is a best selling author and entrepreneur, known as ‘The Authority Architect’ ...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 106 – Top 10 Ways To Reach New Hotel Guests
Assuming that you’ve been implementing all of the tips we’ve provided on the Fuel Hotel Marketing Podcast thus far, your property is immaculate and your staff are super-friendly. That means that you don’t have a problem retaining guests. You...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 105 – Top List Of Top 10 Lists For Hotels in 2019
Each year, we get inundated by articles containing the top 10 list of something. We thought we’d save you some time by combining 5 of our favorite top 10 lists for hotel marketing and summarize them in this handy-dandy episode. CLICK THE PLAY B...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 104 – 6 Game Changing Tech Trends in 2019
Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it's time to acknowledge the fact that mobile is the minimum ante to play these days. If you don’t have y...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 103 – 6 Hotel Website Audits That Will Save You From Losing Money
Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual proofing to guarantee your hotel’s site is ready to convert guests to its fullest. How yo...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 102 – How to Respond to Bad Hotel Reviews
In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving emotion out of it and by considerin...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 101 – Top 10 Hotel Website Entry Points Based on Conversion Rate
Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in terms of landing pages. Since conversion rate is relative to your market, instead of giving spec...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 100 – LIVE Ask Me Anything
In the 100th episode of the Fuel Hotel Marketing Podcast, the Fueligans throw the gauntlet to our faithful listeners and pose the challenge, "Ask Me Anything". Tune in to find out whether the inevitable curve-balls were tackled with the typic...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 99 – Google Is Building A Hotel Marketing Demogorgon
In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hotel marketers. The good news is that your Fueligan friends are here with another episode of t...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 98 – Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report
Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a successful email strategy is t...
Listen Now -
Fuel Hotel Marketing Podcast: Episode 97 – 8 Great Ways to Gain More Bookings Through Destination Information
Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best pr...
Listen Now