January 18, 2017 · Stuart Butler

Why 2017 Is the Year of the Hotel Guest

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This cul...

January 13, 2017 · Melissa Kavanagh

Common Pitfalls of Google Analytics Campaign Tracking

Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.

January 9, 2017 · Stuart Butler

Top 10 Resolutions Your Hotel Should Really Be Making in 2017

Curious about what your hotel's top priorities should be for 2017? We've got the rundown on the top 10 resolutions for success in the new year.

Indecisive Purpose - Hotel Email Marketing

September 9, 2016 · Melissa Kavanagh

10 Hotel Marketing Metrics That Actually Matter

Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to.

July 6, 2016 · Stuart Butler

Hotel Marketing Agency Fuel Adds TripAdvisor Instant Booking to Suite of Services, Bridging Gap Between OTAs and Hoteliers

MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partne...

June 28, 2016

The Most Important 30 Minutes of a Hotel Marketer’s Week, Check Out Fuel’s Hotel Marketing Podcast!

MYRTLE BEACH, S.C., June 28, 2016 – Is hotel marketing part of your everyday life but you don’t have the time to stay up to date on the latest trends, tips and information? Good news – now al...

March 17, 2016 · Chad Carteret

Tips from Lyft: Let Your Brand Drive Your UX Decisions

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

March 13, 2016 · Phil Foriska

Will Recent SERP Changes Impact Hotel PPC?

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.

March 11, 2016 · Meisha Bochicchio

Destinations On Google Rolls Out As Latest Travel Disruptor

Google just rolled out massive changes to travel search engine results pages that will have a huge impact across the board for the travel marketing sector.

March 3, 2016

New Comprehensive Leisure Travel Study by Fuel Reveals Changes in How Consumers Plan & Book Leisure Trips

MYRTLE BEACH, S.C., March 3, 2016 – Fuel, an expert hotel marketing agency, just announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that...

February 5, 2016 · Meisha Bochicchio

Google Update: Get Ready For A Drop In Organic Traffic, Travel Marketers

The latest Google update is specific to travel related searches via mobile devices and could have major implications for the travel marketing industry.

December 10, 2015 · Chad Carteret

Ironing Out “The Fold”

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inc...