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Why 2017 Is the Year of the Hotel Guest

January 18, 2017 · Stuart Butler

Why 2017 Is the Year of the Hotel Guest

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This cul...
Indecisive Purpose - Hotel Email Marketing

September 9, 2016 · Melissa Kavanagh

10 Hotel Marketing Metrics That Actually Matter

Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to.
Hotel PPC SERP Changes 4 Ads

March 13, 2016 · Phil Foriska

Will Recent SERP Changes Impact Hotel PPC?

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.

December 10, 2015 · Chad Carteret

Ironing Out “The Fold”

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inc...