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Project ARA

June 11, 2015 · Phil Foriska

What The Mobile Tipping Point Means For Hotels

Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.
KIND Bar

May 28, 2015 · Melissa Kavanagh

The KIND® Way of Brand Reputation Management

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly - see what your hotel can learn from their reputation management experience.
Google HPA Placements

April 27, 2015 · Meisha Bochicchio

Google Hotel Ads Placements

Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
HPA Bidding Buckets

April 23, 2015 · Meisha Bochicchio

Google Hotel Ads Bidding

Learn how the Google Hotel Ads bidding and dynamic ad auction system works to rank and place room rates and how you can optimize your performance.
Facebook Logo

February 17, 2015 · Meisha Bochicchio

The Basics of Facebook Advertising

Facebook ads come in many shapes and sizes and are designed to achieve different goals, many of which align nicely to a hotel marketing campaign.
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