Hotel User Experience: The Key to Driving Revenue
See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.
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Dayparting in AdWords and BingAds
Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!
Google Releases Customer Match For Adwords
Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
Two Surprising Ways Google Analytics Differs from Adobe Analytics
In this post we’re taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.
Computer Security Basics: Keeping Yourself Safe
There is likely nothing more unpleasant than finding out you have a virus on your computer. Learn some of the basics on how to protect yourself in your online life.
Hotel PPC: The Right Ad For The Right Customer At The Right Time
Learn how to reach the right hotel customer at the right time with our handy hotel PPC guide. We discuss the 5 best ad types for different sales goals.
A Look at Microsoft’s New Operating System – Windows 10
Have you switched over to the new Windows 10 OS? Take a look at we take an in depth dive into the pros and cons of Windows’ newest operating system update.
Are Shorter Vacation Booking Windows A Growing Trend?
A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.
Dear Google, Volume 1: Why Does Your Hotel Review System Suck?
The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.
Is Yahoo really dumping Bing in favor of Google Ads?
The world has been rocked by the news of another celebrity breakup this week. I’m not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I’m referring to Yahoo and Bing.
School is NOT Out – Google Analytics Certification Guide
Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam.
What The Mobile Tipping Point Means For Hotels
Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.
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