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Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4. What is GA4? Google Analytics 4 is built…

Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down. Hotel marketers can utilize these ideas to create a content calendar with engaging content that is relevant to both your hotel and target audience.

You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results.But will this be the doom of Google search and SEO for hotels as we know it?After receiving access…

Writing great image alt text doesn’t have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers.Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk. A Hotel…

Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their full potential. As the digital face of your brand, your hotel website can act…

Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it’s time to switch to Metasearch and increase your direct bookings. In this informative video, TravelBoom’s Pete DiMaio explains what Metasearch is, how it can be integrated into your business, and the impressive results you can expect.

Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with…

TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here’s what your hotel needs to know about the new program and how you should, and should not, use it to benefit your property.

The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social media posts and more. Investing in the time to respond to and engage with your customers isn’t a…