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Discover the must-have features of a high-converting hotel website in 2025 to boost direct bookings, reduce OTA reliance, and drive higher profits.

If you’re an independent hotel, resort, or management group still relying heavily on online travel agencies (OTAs), you’re not alone—and you’re not maximizing your profit potential.

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.

Learn why the mobile experience matters more than ever and how to optimize your hotel website to improve every step of the mobile booking journey.

This guide explains how to personalize the hotel marketing funnel across the entire guest journey: from the first website visit to post-checkout engagement.

The hospitality industry is highly competitive, making it an ongoing challenge to win over potential guests. But a powerful social media marketing trend can offer big help for hotels, especially when it comes to attracting younger audiences. When used effectively, influencer marketing for hotels can deliver powerful benefits including new perspectives, fresh and authentic content,…

57% of YouTube users and 54% of Instagram users trust influencer recommendations over traditional ads. Learn how hotels can leverage authentic influencer marketing to drive direct bookings.

Discover how influencers are reshaping travel bookings in 2025. Learn which platforms drive the most hotel reservations and how independent hotels can leverage influencer marketing to increase direct bookings.

Understanding your guests is the key to more effective hotel marketing. A well-crafted hotel guest persona ensures that the right travelers see the right messages—whether it’s a mother discovering your kid-friendly amenities or a couple finding a spa package tailored to their romantic getaway. By segmenting guests into distinct archetypes based on preferences and behaviors,…

Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, we’ll discuss the leading way to snag your share of them.

Digital marketing can be a highly effective tool for hoteliers looking to rev up their bookings and revenues. It works because modern consumers are spending more and more time online searching for, researching and booking their travel accommodations — and digital marketing offers opportunities to meet them where they’re already looking. For your hotel’s digital…

Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.