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Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Should it be?  In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.

Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their full potential. As the digital face of your brand, your hotel website can act…

Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it’s time to switch to Metasearch and increase your direct bookings. In this informative video, TravelBoom’s Pete DiMaio explains what Metasearch is, how it can be integrated into your business, and the impressive results you can expect.

Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with…

TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here’s what your hotel needs to know about the new program and how you should, and should not, use it to benefit your property.

The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social media posts and more. Investing in the time to respond to and engage with your customers isn’t a…

Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancements in technology are moving the traditional CMS to the back-burner in favor of a headless approach.

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that…

When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. But, for hospitality email marketing to reach its full potential—and provide the return on investment you’re looking for—your communications must be efficient and…