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Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.

MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partnered with industry giant TripAdvisor to offer Instant Booking for their accommodations clients.TripAdvisor’s Instant Booking feature enables travelers to make reservations…

Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.

Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.

Google just rolled out massive changes to travel search engine results pages that will have a huge impact across the board for the travel marketing sector.

The latest Google update is specific to travel related searches via mobile devices and could have major implications for the travel marketing industry.

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.

Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!

Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.

In this post we’re taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.