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In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows of the Topics API and its effects on hotel marketers and hotel PPC campaigns. What do hotels…

You may have read plenty about how Apple’s iOS 14.5 update would affect Facebook advertisers across all sectors, including travel and hotels. Specifically, how the update would impact user tracking for website remarketing audiences. But unless you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the…

One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the right choice can be intimidating. We’ve highlighted what to consider when choosing a…

There are three main reasons why hotels can have a high unsubscribe rate on their email marketing, and it all comes down to just one main point.  Your emails are not relevant to their needs or travel habits.  

With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’ve curated a list of the top 10 WordPress plugins for your hotel website.Jump to Plugin: Yoast SEO MonsterInsights WP…

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work.No, that’s not a typo.While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse to freeze your marketing efforts.If you want to maximize your success, here are 8 marketing…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2020, we have heard very little about the platform in marketing news.  This doesn’t mean you…

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands?  If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.  While parents may choose when to vacation, the…

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.