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In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2020, we have heard very little about the platform in marketing news.  This doesn’t mean you…

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands?  If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.  While parents may choose when to vacation, the…

More than 60% of searches are done via a mobile device. Are your pay per click ads up to date? Learn about mobile PPC best practices & what works best for hotels.

Display Demand Generation Targeting For Display Ads Tracking Display Ads Proper KPIs for Display Ads Google Trends: Google Search Console Site Traffic Bookings And Revenue Overall Display Campaign Success Review all of the above KPIs together to determine: 1. Did you increase the demand for the hotel? 2. Did the increase in demand increase the overall number…

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

Hotel email marketing is quite likely the number one converting tool in your marketing toolbox.  If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies.  Even if your email is already converting well, there is always room for improvement.  We’re going to review three email tests you…

As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able…

This is the 12th edition of Fuel’s COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. We’ve asked many questions to find out how a vaccine will impact travel planning for 2021.We hope that…

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website is drive bookings, there is more behavioral data available in Google Analytics that…

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!