TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties. Respondents chimed in from across the U.S., Canada, and locales outside of…
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? When will universal analytics…
In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.
A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel Websites Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel…
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream.
The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers, as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile…
While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. This webinar will reveal four methods that impact your bottom line, quickly.Enjoy this informative and insightful webinar, recorded on March 20, 2024. Contact us today for a free personalized consultation for more help driving direct…
After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels? Hotel vs Airbnb Airbnb offers private accommodations that often…
Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place…
TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent survey to 300 recent travelers, the latest in legislation related to hidden fees, and the…
Ready to stop being a hidden gem and become a sought-after destination?This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024.Align your 2024 digital marketing strategy with these powerful trends and SEO tips for hotels.Here’s a summary of what you’ll learn: Optimize your hotel website…
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. 1. Anyone Can Do It Digital marketing isn’t rocket science, however the…
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