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Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. Many digital marketing companies can assist with fundamentals, but not all firms excel at leveraging online tools, data, or content to help your brand stand out. Forming a constructive collaboration…

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.To compete in this ever-changing, competitive channel, you’ll…

Hotel tech trends include personalized services and top-notch amenities that cater to travelers, creating a seamless, comfortable experience. Integrating smart technology into hotel rooms to predict guests’ needs and increase their engagement with the space is a trend in the hospitality industry worth noting. Not only does the trend impress vacationers and business travelers alike,…

Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression from the first click. Web design trends give hoteliers new tools to highlight property features and set guests’…

Everyone in the hotel industry knows that hidden fees can cause frustration for potential guests. So much so that Hyatt was sued in a high-profile suit in August of 2023 and the US Congress is pushing through legislation to limit the types of fees hotels can tack on to bookings. Consumers are beginning to revolt…

TravelBoom hosted a fun and insightful webinar on December 7, 2023. Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. If you missed the live event, catch up now with the full recording and get ready to SUPERCHARGE your hotel marketing! TravelBoom’s 2023 Leisure Travel Trends…

Are you new to link building or looking to improve your link profile? Attract and solicit new links for your hotel website using these 10 proven methods.

With nearly 5 billion social media users worldwide, it’s clear why digital marketers wrestle to stand out in the crowd. This inexpensive marketing resource provides a platform for brands to build a following and engage with both past and potential guests. We already understand the the importance of social media marketing for hotels, but figuring…

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews. The…

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less than half of leisure travelers surveyed indicated loyalty programs would influence their booking decisions. One year later,…

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing…household names for sure, like Google and Bing. To learn more about trending influences on travel…

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to today’s traveler and tap into those things that your guests are looking for. A recent survey…