Project ARA

June 11, 2015 · Phil Foriska

What The Mobile Tipping Point Means For Hotels

Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.

May 28, 2015 · Melissa Kavanagh

The KIND® Way of Brand Reputation Management

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly - see what your hotel can learn from their reputation management experience.
Hotel Photography

May 27, 2015 · Pete DiMaio

Hotel Photography: The Asset You Aren’t Assessing

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it ca...
Google HPA Placements

· Meisha Bochicchio

Google Hotel Ads Placements

Learn where ads in the Google Hotel Ads program serve throughout the Google platform and why your hotel should be bidding for placement.
HPA Bidding Buckets

April 23, 2015 · Meisha Bochicchio

Google Hotel Ads Bidding

Learn how the Google Hotel Ads bidding and dynamic ad auction system works to rank and place room rates and how you can optimize your performance.
Facebook Logo

February 17, 2015 · Meisha Bochicchio

The Basics of Facebook Advertising

Facebook ads come in many shapes and sizes and are designed to achieve different goals, many of which align nicely to a hotel marketing campaign.
Hotel Website Services by Fuel

September 29, 2014 · Fuel Staff

Device Types And How They Are Being Used

The data in this report comes from 33 different Myrtle Beach resorts covering the past 3 years, and will show you the trends of both mobile and desktop users. In addition to long term trends behavioral profile for each using data from the cur...
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