February 7, 2017 · Stuart Butler
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February 1, 2017 · Meisha Bochicchio
Travel Trends For 2017: Hotels Respond To OTA Consolidation & The Sharing Economy
Travel trend alert: hotels are beginning to fight back against the OTAs with direct booking campaigns & are adjusting to the newbies of the sharing economy.
January 27, 2017 · Pete DiMaio
Finding the Right Mindset for Your Hotel Advertising
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can ge...
January 18, 2017 · Stuart Butler
Why 2017 Is the Year of the Hotel Guest
Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This cul...
January 13, 2017 · Melissa Kavanagh
Common Pitfalls of Google Analytics Campaign Tracking
Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.
January 9, 2017 · Stuart Butler
Top 10 Resolutions Your Hotel Should Really Be Making in 2017
Curious about what your hotel's top priorities should be for 2017? We've got the rundown on the top 10 resolutions for success in the new year.
September 9, 2016 · Melissa Kavanagh
10 Hotel Marketing Metrics That Actually Matter
Using your hotel's online data to manage marketing decisions can be tricky. What metrics actually matter? We've got the answer. Here are the top 10 metrics that you should actually pay attention to.
July 6, 2016 · Stuart Butler
Hotel Marketing Agency Fuel Adds TripAdvisor Instant Booking to Suite of Services, Bridging Gap Between OTAs and Hoteliers
MYRTLE BEACH, S.C., July 06, 2016 – In this fast-paced world, travelers want to be able to search for and book their hotel reservations instantly and easily. Fuel, the digital hotel marketing agency, has partne...
June 28, 2016
The Most Important 30 Minutes of a Hotel Marketer’s Week, Check Out Fuel’s Hotel Marketing Podcast!
MYRTLE BEACH, S.C., June 28, 2016 – Is hotel marketing part of your everyday life but you don’t have the time to stay up to date on the latest trends, tips and information? Good news – now al...
March 17, 2016 · Chad Carteret
Tips from Lyft: Let Your Brand Drive Your UX Decisions
Here we discuss the importance of your web design and brand values and why those two need to be aligned. We also provide an example of Fuel utilizing these tactics for one of our hotel clients.
March 13, 2016 · Phil Foriska
Will Recent SERP Changes Impact Hotel PPC?
Google has once again changed their SERP. The ads on the right rail of the SERP are removed and there are now 4 top ad positions instead of 3. See how this recent layout change will impact how your hotel does PPC.
March 11, 2016 · Meisha Bochicchio