Understanding GEO for Hotels: Boosting Direct Bookings in the Age of AI Search
As AI becomes the foundation of modern search, Generative Engine Optimization (GEO) is redefining how guests discover and engage with your hotel online. Unlike traditional SEO, which focuses on ranking in search results, GEO ensures your property becomes the trusted, cited source in the answers that AI systems like ChatGPT, Google SGE, and Perplexity deliver.